Local opportunities for PCI include: a) gaining customers from competitors, mainly in rural areas, by providing better service and quality; b) new projects in the industrial sector; c) completing minor signage work in the area; d) showing interest in the textile industry; e) taking advantage of PCI's customer base who are dissatisfied with coverage and distributors; f) adopting new technologies to increase efficiencies; and g) serving niche markets that larger companies do not cater to. However, there are also threats to consider. Currently, viable competitors in the carbonated soft drink industry are not significant, but subst
...itutes such as tea, coffee, juices, milk, and hot chocolate pressure the industry. Additionally, health-conscious consumers may affect Coca-Cola and Pepsi's market share. Despite this, both companies have diversified into these markets to offset any losses. Finally, consumer buying power is a critical threat in the industry.
The competition between Pepsi and Coke has resulted in an industry that moves slowly. Management must always adapt to the changing preferences and demands of their customers to avoid losing business to their rivals. Additionally, consumers are able to switch to alternative drinks without much financial or social impact.
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