Yearbook – Flashcard
70 test answers
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Indicated the page number and content
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Folio/ folio tab
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Eight pages on one side of a press sheet, indicated by ladder shading
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Multiple
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Typically short stories or groups of facts, figures or opinions presented in a broad range of design formats
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Quick read
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Presented facts and figures, often poll/survey results, in an illustrative was
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Infographic
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Two facing pages in a yearbook
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Spread
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A group of pages printed on the same press sheet and folded into a 16-page mini-booklet
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Signature
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There are ____ type(s) of text alignment
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4
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Alignment is important because
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It creates clean designs It guides the reader It creates relationships between objects (all of the above)
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Dominant elements are usually at least ___ times larger than all other elements
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2
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The largest element on a spread is called a ____
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Dominant area CVI Focal point (all of the above)
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Dominant elements should be placed on a spread near___
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The center
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Photos should vary in _____
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Content Size Shape (all of the above)
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Dominant images create visual _____
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Hierarchy
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A photograph taken from above the subject is called ____
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Bird's-eye view
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______ is a photo composition technique that places the main subject off- center to allow for more visual movement within the photo
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Rule of thirds
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______ is a photo composition technique that produces a shallow depth of field to creatively place emphasis on parts of the image
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Selective focus
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Expanded captions have ______ parts + an optional quote
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3
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The first sentence of an expanded caption is written in _____ tense
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Present
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This editing mark means _____~
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Transposed
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This editing mark means _____ /
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Make into lowercase letter
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This editing mark means _____ %
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Delete
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In a story, the nut graph is ____
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An illustration, photo or chart the accompanies the story
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A photograph taken from below the subject is called ____
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Worm's-eye view
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This type of marketing is about taking the consumer by surprise, making an indelible impression and creating social buzz, often with displays that interact with everyday envirometn
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Guerrilla marketing
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This type of marketing is effective because it reaches consumers electronically, making it easy and convenient to make purchases with the click of a button.
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Email Marketing
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A primary headline over a secondary headline is called a __________
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Hammer
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A single-line secondary headline over the primary headline is called a __________
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Kicker
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A multi-line secondary headline besides the primary headline is called a _________
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Tripod
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A multi-line secondary headline on top of the primary headline is called a ________
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Wicket
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Unwilling to accept the news he had just received from the doctors, he lowered his head in defeat. His mother sat speechless in the corner, one tear rolling down her face as she saw her son's chance to claim a state wrestling medal disappear because his heart just wouldn't allow it.
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Narrative
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Deion Sanders, Jr. knows what they say in the hallways. They say he'll be a terrible quarterback. That he's too short. That he can't see squat past the six-feet-something offensive linemen. That he's cocky. That he'll never amount to anything. They say he'll never be his dad.
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Descriptive
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"Coach Hawkins!" Brad Hawkins, the longtime Westlake athletic trainer, recognized Coach Steven Ramsey's voice over the noise of the spectators behind him. But he had never heard Ramsey's voice like that. Hawkins ran to Ramsey, who was crouched over varsity player Matt Nader pleading with the athlete. "Hang in there. Don't leave us. Everything's going to be all right."
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Direct quote
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Junior Josh Duckworth has a fetish. OR She never knew she had it.
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Startling statement
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Eye-lines aren't a method of aligning items on a spread.
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False
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Size 8-10 pt font is best for captions
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True
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Primary headline fonts should be three times the size of the secondary headlines
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False
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A common headline writing strategy is to use rhyming words.
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True
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A transition in a story can include facts, indirect quotes or partial quotes
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True
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In a lead paragraph, a direct quote connects to the nut graph.
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True
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A survey has a larger sample size than a poll.
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False
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Polls are frequently used by the professional media to sample public opinion.
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True
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Ten is a common sample size for surveys.
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True
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It's okay if captions contain some generalities.
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False
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Every caption should include the 5Ws and H
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True
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Promotion incentives create a sense of urgency
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True
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A good theme should be recognizable, relevant and repeatable
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True
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A conceptual spin-off features key words pulled from the theme statement.
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True
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A written statement cannot be considered libel if the writer was making a joke.
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False
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Under fair use, yearbooks and newspapers can use other people's photos, music and artwork because it is considered educational and within a school setting.
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False
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Every photo should have a caption, even if it is only an identification of the people in the photo.
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True
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The organization of a yearbook staff echoes corporate organizational structure.
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True
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Knowledge of theme development is rarely used in the corporate world.
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False
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It is okay to use famous art or photos of celebrities in your publication because only the people at your school will know.
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False
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A yearbook builds school spirit and chronicles the year, so it is important to include every student at least three times
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True
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You should only take pictures during an event, not before or after
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False
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10 point font is utilized most consistently for news feature stories as well as alternative story size
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True
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Unplanned white space weakens the design on yearbook spreads.
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True
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It is bad to adjust spread layout templates to fit the content you have because they were designed that way for a reason.
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False
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Photos, text and graphics in a modular block don't have to be related.
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False
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It is okay to use placeholder names in captions or articles because they will be switched out later.
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True
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Pages should be submitted to the plant as double page spreads if they are to count towards a deadline
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True
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It is okay to take photos directly off of Facebook for yearbook spreads because the resolution is good
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False
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The yearbook theme should be a secret until the book is distributed.
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False
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An eyeline is a horizontal line of white space that spans a double page spread
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True
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Clichés should be avoided at all costs
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True
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A pica is a common unit of measurement in desktop publishing.
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True
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