Unit 11 Marketing Vocabulary – Flashcards

decisions about advertising, personal selling, sales promotion, and public relations used to attract customers

a promotional method used by businesses to convince prospects to select their goods or services instead of a competitor's brands

a promotional methods used to creat a favorable image for a business, help it advocate for change, or take a stand on trade or community issues

a cost-effective combination of advertising, selling, sales promotion, direct marketing, and public relations strategies used to reach company goals

a form of non personal promotion in which companies pay to promote ideas, goods, or services in a variety of media outlets

form of advertising that allows businesses to communicate straight to the customer, using text messaging, email, interactive consumer websites, only display ads, fliers, catalog distribution, promotional letters, and outdoor advertising

electronic media that allows people with similar interests to participate in a social network

incentives that encourage customers to buy products or services

activities that help an organization to influence a target audience

an announcement sent to the appropriate media outlets

bringing news or newsworthy information about an organization to the public's attention

a type of promotion in which the manufactures use a mix of advertising, personal selling, and trade discounts with partners in the distribution channel to "push" the product through to the retailer

a type of promotion by manufacturers that directs promotional activities toward consumers

the placement of advertising messages on a wide variety of items of interest to the target market such as calendars, coffee cups, pens, hats, note paper, paper weights, t-shirts, watches, etc. In contrast to premiums, specialty advertising items are usually given to members of the audience