intro to buisness chapter 13 – Flashcards
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________ are audio or video files that can be downloaded from the Internet via a subscription that automatically delivers new content to listening devices or personal computers.
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Podcasts
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According to the social technographics of Forrester Research, ________ are people who do not participate in any digital online media.
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inactives
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Which of the following statements is true of online shopping?
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It does not allow customers to completely protect their personal information.
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All of the following are true regarding how marketers can use digital media to learn about consumers EXCEPT they can
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conduct mail, telephone, or personal interviews
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Google can use web searches done through its search engine to learn about customer interests. This underlies the ________ aspect of digital communication.
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accessibility
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According to Forrester Research, which of the following is a characteristic of conversationalists?
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updating Twitter feeds or updating their status on social networking sites
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Google Wallet is a
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mobile app that stores credit card information on smartphones.
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Which of the following statements is true of media sharing sites?
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They are more limited in scope in how companies interact with consumers.
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________ is a virtual peer-to-peer currency that can be used to make a payment via smartphone.
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Bitcoin
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Which of the following statements is true of the importance of using digital media effectively?
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Using digital media effectively allows companies to offer customers entirely new benefits and convenience.
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________ allow users to develop avatars that live and play online, and sometimes even have their own currency.
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Virtual realities
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Marketers' ability to process orders electronically and increase the speed of communications, thereby reducing costs, inefficiencies, and redundancies, most likely relates to the ________ element of the marketing mix
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distribution
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Which of the following statements is true of digital media in the context of business?
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They can improve communication within and between businesses.
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________ permit website operators to track how often a user visits the site, what he or she looks at while there, and in what sequence and also allow web users to customize services and content.
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Cookies
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The little black and white squares that sometimes appear in magazines, posters, and store displays, which let a consumer with a smart device view a website, video, or image with additional marketing information is known as a
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QR code
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All of the following are benefits of digital communication EXCEPT it makes it easier for businesses to
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focus on in-store sales
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The European Union passed a law that requires companies to
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get users' consent before using cookies to track their information.
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Which of the following statements is true of the Internet?
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It has made it possible for businesses to reach previously inaccessible markets.
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Many social networking sites today provide users with the ability to
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download applications
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Which of the following should be a primary component in a company's digital marketing strategy?
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critics
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The ________ created by digital media provides the opportunity for adding services and can enhance product benefits
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connectivity
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Which of the following trends is having a profound effect on marketing?
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the increased tendency of consumers to publish their thoughts, opinions, reviews, and product discussions through blogs or digital media
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Which of the following statements is true of blogs?
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They allow users to post whatever they like about a company or its products
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According to Forrester Research, which of the following is a characteristic of critics?
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commenting on blogs or posting ratings and reviews
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________ marketing typically uses the Internet and mobile and interactive channels to develop communication and exchanges with customers.
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digital
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Which of the following is least likely to be a reason used by consumers to rationalize piracy and online fraud?
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the fear of getting caught and arrested in the cases of online fraud
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According to the Federal Trade Commission, which of the following is the most common complaint of identity theft?
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benefits fraud
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Given the crucial role of communication and information in business, the long-term impact of digital media on economic growth is
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substantial, and it will inevitably grow over time.
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Which of the following is true of digital media forums and the purpose they serve for businesses?
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Digital media forums allow businesses to closely monitor what their customers are saying
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Which aspect of marketing has not changed with digital media?
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the importance of achieving the right marketing mix
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To deter identity theft, the National Fraud Center wants financial institutions to
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implement new technologies such as digital certificates, digital signatures, and biometrics
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Which of the following is least likely to be a reason for a company to maintain a blog?
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to eliminate blogs that cast the company in a negative light
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According to the social technographics of Forrester Research, ________ are consumers who read online information but do not join groups or post anywhere.
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spectators
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A ________ is a website where users can create a profile and interact with other users, post information, and engage in other forms of web-based communication
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social network
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________ occurs when a message gets sent from person to person to person. It can be an extremely effective tool for marketers, particularly on the Internet.
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Viral marketing
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Due to consumer concerns over privacy, the ________ is considering developing regulations that would better protect consumer privacy by limiting the amount of consumer information that businesses can gather online.
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Federal Trade Commission
