MKTG 431 Mini Test #13 – Flashcards

Which of these is NOT a measure generally used in marketing?

Which of the following is one of the two questions that should be answered when evaluating a marketing plan according to the material presented in class? #1

A ____________ is a collection of key marketing metrics organized in a way to highlight patterns of performance?

BruceCo competes in the premium coffee market in the San Francisco area. The biggest competitor, Starbucks controls 48% of the market while BruceCo controls only 1% of the market. BruceCo is measuring _________?

Many strategic plans are not executed well because?

An organizational chart is a useful tool for understanding the structure of an organization. Specifically, the connections between the 'boxes' in an organizational chart show patterns of ____________ and ____________ within the organization.

There are two things you need to know about a number if you are planning on using it as a metric. One of them is? #1

A(n) ___________ is a quantifiable measure used to track, monitor, and assess the success or failure of a business practice?

Information in a marketing dashboard is usually displayed graphically.

When it comes to setting budgets, a bottom-up budget...?

According to a Harvard Business Review article by Nohria and colleagues, of more than 200 management practices, there are four basic business practices that really make a difference in a company's performance. For example successful companies develop a performance oriented ____________?

Contrary to what you would expect, when it comes time to evaluate the results of the plan...?

An outcome measure?

Which of these is something you need to consider when it comes time to develop the marketing budget?

In a performance-oriented culture, people at every level are encouraged to develop their own tactics for executing the strategic plan.

When we say a measure is __________ we mean that it relates directly to the goal it is intended to measure?

In order to execute a strategic marketing plan, long-range strategic objectives need to be broken down into short-range tactical objectives so that each unit of the organization understands?

BruceCo planned to introduce a new line of herbal coffees in its coffee shops. Using the chain ratio method, they estimated they would have 300 people walk through the door every day and that 1/3 of these people would notice a sign advertising the new coffee and ask about it. If the price were the same as its regular coffee, they estimated half of the people would try the new blend. If the price were higher than the regular coffee, they estimated only one out of 10 would request the new blend. The goal was to sell 50 cups of the new blend each day. Which of the following would be an outcome measure associated with the plan?

A diagnostic measure?

There are two things you need to know about a number if you are planning on using it as a metric. One of them is? #2

When we say a measure is __________ we mean that results can be determined soon enough to use the feedback in improving performance?

In order to be useful, criteria used to measure progress toward a goal should be all of these EXCEPT?

When it comes to setting budgets, a top-down budget...?

According to a Harvard Business Review article by Nohria and colleagues, of more than 200 management practices, there are four basic business practices that really make a difference in a company's performance. For example successful companies maintain flawless operational ____________?

Which of the following is one of the two questions that should be answered when evaluating a marketing plan according to the material presented in class? #2

According to a Harvard Business Review article by Nohria and colleagues, of more than 200 management practices, there are four basic business practices that really make a difference in a company's performance. For example successful companies have clearly stated and focused ____________?

When we say a measure is __________ we mean that it should involve a number?

Sales data is frequently used as a metric in marketing plans. Which of the following is NOT a commonly used sales measure?

Which of these is NOT a measure generally used in advertising?

According to a Harvard Business Review article by Nohria and colleagues, of more than 200 management practices, there are four basic business practices that really make a difference in a company's performance. For example successful companies tend to have flat and flexible ____________?