1.01 – 1.02 – Flashcards
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What does applying the customer-orientation element of the marketing concept enable the business to do?
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Offer products that consumers want to buy
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According to the marketing concept, which option shows company commitment?
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Setting aside funds to research what customers want
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By increasing awareness of the need for environmental controls, what has marketing done?
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Improved the quality of life
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What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service?
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Promotion
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What does the selling function involve that makes it so important?
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Contacting customers
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Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?
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Product/Service Management
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After the popularity of a product dropped, the business needed a new product to promote that would help improve its image. Which marketing function would come up with the new product?
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Product/Service managment
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What type of duties do customer-service professionals often perform?
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Handling complaints
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What marketing career involves determining why customers do what they do?
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Marketing Research
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Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?
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Product Management
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What is at the center of all marketing activities?
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Communication
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Booking hotel rooms for vacationers is an example of ___ marketing.
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Service
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What marketing career involves catching customers' attention, informing them of products and persuading them to buy?
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Advertising
