ITEC 442 Test2 StudyGuide – Flashcards
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A ________ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer.
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CRM system
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Ad blockers operate in a manner very similar to which of the following?
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firewalls
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Creating multiple variations of information goods and selling these to different market segments at different prices is called:
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versioning.
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Which of the following is the most important tool in establishing a relationship with the customer?
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company Web site
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The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time
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flash marketing
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For a Web site that has 100,000 visitors a month, and where on average, a visitor makes five page requests per visit, there will be ________ entries in the transaction log each month.
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500,000
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Which of the following would you implement to collect and analyze your company's Big Data?
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Hadoop
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Which of the following online advertising formats attracted the least amount of spending in 2015?
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e-mail
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Which of the following involves getting customers to pass along a company's marketing message to friends, family, and colleagues?
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viral marketing
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_______ is an industry-standard database query and manipulation language.
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SQL
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Which of the following is not a practice that degrades the results and usefulness of search engines?
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social search
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The richness made possible by e-commerce technologies does which of the following?
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It allows video, audio, and text to be integrated into a single marketing message and consuming experience.
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The Nike iD program is an example of which of the following marketing techniques?
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customer co-production
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Around ________ % of households in the United States have broadband access to the Internet.
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75
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A Web beacon is:
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a tiny graphics file embedded in an e-mail or Web page.
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Which of the following is not an example of a virtual merchant?
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Dell
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Which of the following is not an example of a transaction broker?
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an accountant
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Omni-channel merchants are also referred to as:
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bricks-and-clicks companies.
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Which of the following is not one of the seven major segments of the retail industry?
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electronics and computers
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Which of the following has the highest share of online retail sales?
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virtual merchants
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Current liabilities are debts of the firm that will be due within:
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one year.
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What is the largest sector of the online travel services market in terms of revenue?
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airline reservations
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Which of the following is an on-demand service company focused on lodging?
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Airbnb
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Which of the following would not be considered a current asset?
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long-term investments
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Which of the following categories generates the highest percentage of online retail revenue?
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apparel and accessories.
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Expedia owns all of the following except:
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TripAdvisor.
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The lower the ________ compared to revenue, the higher the gross profit.
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cost of sales
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All of the following statements about Amazon are true except:
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Amazon showed a profit in 2014.
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Which of the following provides a financial snapshot of a company's assets and liabilities (debts) on a given date?
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balance sheet
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Which of the following had the highest online sales revenue in 2014?
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Walmart
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Which of the following is the fastest growing segment of media revenues?
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Internet media
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All of the following are aspects of content convergence except:
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language.
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Which of the following was the top online video site in 2015 in terms of number of viewers?
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Google Sites
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Which of the following happened during the period of time during which newspapers used a print-centric business model?
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Google launched its search engine.
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DRM refers to a combination of ________ for protecting digital content.
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technical and legal means
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In 2015, which of the following comprised the largest segment of the online gaming audience?
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mobile gamers
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The New York Times introduced which of the following revenue models in 2011?
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metered subscription
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Which of the following is the largest online movie download distributor?
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iTunes
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In 2014, Amazon engaged in a trade dispute with which of the following over the pricing of e-books?
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Hachette
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All of the following are examples of technology convergence except:
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Amazon Books Publishing.
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________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.
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Technological
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Which of the following has the highest share of the e-book market?
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Amazon
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Which streaming gaming channel was purchased by Amazon in 2015?
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Twitch.tv
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A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model.
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freemium
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Which of the following is not a current trend in online content?
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Readership of newspapers in print form continues to exceed online readership.
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________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.
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Herd behavior
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After Google, the next portal/search engine site with the most unique visitors is:
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Yahoo.
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Which of the following companies was an early investor in Facebook?
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Microsoft
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Facebook purchased which of the following for $22 billion?
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WhatsApp
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Which of the following is a community of members who self-identify with a demographic or geographic category?
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affinity community
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Instagram is an example of a(n):
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general community/social network.
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Which of the following is the market leader in C2C auctions?
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eBay
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The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.
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equipment
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Priceline is an example of a(n):
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Name Your Own Price auction.
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Which of the following is not a risk or cost of Internet auctions?
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price transparency
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A(n) ________, in which the highest bidder wins, is the most common form of auction.
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English auction
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Which of the following types of auctions is perfect for sellers that have many identical items to sell?
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Dutch Internet auctions
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Which of the following types of auctions "shields the brand" of the seller?
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Name Your Own Price auction
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Which of the following involves a concern that one will never know how much the ultimate winner might have paid, or the true value to the final winner?
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seller's lament
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Which of the following is not one of the typical portal revenue sources?
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referral fees
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Which ethical principle states that, hen confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society
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The Collective Utilitarian principle
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Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision
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the Golden Rule
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Which of the following allows someone to obtain an exclusice monopoly on the ideas behind an invention for 20 years?
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patent laws
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Registering a domain name similar or identical to trademarks of others to divert Web traffic to their own sites is an example of:
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cyberpiracy
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WHat is the first step in analyzing an ethical dilemma?
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Identify and describe the facts
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Which ethical prinicple asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specified declaration otherwise
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No Free Lunch
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Which og the FTC's Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place?
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Choice/Consent
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Which of the following technologies allows you to send emails without a trace
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anonymous remailers
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Registering a domain name similar or identical to trademarks of others to extort profits from legitimate holders is an examples of:
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cybersquatting
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Amazon has a patent on:
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one-click purchasing
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Which of the following can be used to record all keyboard activity of a user
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spyware
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All of the following statements about patents are true except:
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it is more difficult to obtain a copyright than it is to obtain a patent.
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Which of the following protects original forms of expression in a tangible medium
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copyright law
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Downloading music tracks owned by record companies without paying for them is an example of a violation of:
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copyright law
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Which ethical principle states that if an action cannot be taken repeatedly, then it is not right to take at all?
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the Slippery Slope
