Chp. 12- MAR4156 – Flashcards

question
31) In spite of Walmart's potential to transform India's retail sector for the better, Indian activists and policy makers are worried because:
answer
E) all of the above
question
32) Marketing channels exist to create utility for customers; The major categories of channel utility include all of the following except:
answer
B) price utility.
question
33) Coca-Cola Company's global marketing leadership position is based in part on its ability to put Coke "within an arm's reach of desire"; in other words, it is the ability to create:
answer
A) place utility.
question
34) Some wine importers insist on shipping their wines in refrigerated containers to protect the wines from being damaged by high temperatures; Such importers are creating which kind of utility?
answer
C) form utility
question
35) Which of the following most accurately describes the relative length of consumer and industrial distribution channels?
answer
A) Consumer channels tend to be longer (consist of more intermediaries) than industrial channels.
question
36) Peer-to-peer (p-to-p) marketing uses distribution channels through:
answer
B) electronic commerce.
question
37) eBay was a pioneer in a form of online marketing known as:
answer
C) p-to-p.
question
38) Which country has the biggest market for Tupperware?
answer
B) Indonesia
question
39) Sales representatives in which Japanese industry cultivate close, long-term relations with customers by selling door-to-door?
answer
C) automobiles
question
40) In less-developed countries the most important channel of distribution is:
answer
B) public marketplaces.
question
41) What solution did Andersen Consulting provide to the Moscow Bread Company to solve the problem of stale bread?
answer
B) Package the bread in plastic bags.
question
42) In exchange for a pledge to carry at least 40 different Procter & Gamble products, participating stores receive regula visits from P & G representatives who tidy and arrange display areas; This motivational program is referred to as:
answer
E) "golden store" program.
question
43) The retail environment in developing countries presents challenges for marketing nonperishable items; In Mexico, Proctor & Gamble, Unilever, Colgate-Palmolive, and other global consumer product companies use ________ for their products
answer
C) mom-and-pop stores
question
44) Which personal computer company began life as a b-to-b marketer and then began marketing direct to the home PC market?
answer
C) Dell
question
45) To motivate shopkeepers to stock more of P & G's products, the company launched a:
answer
C) golden store program.
question
46) When companies adopt "indirect involvement" channel they have all of the following activities except:
answer
D) establish their own sales force.
question
47) Which of the following is an appropriate guideline for companies selecting independent distributors in international markets?
answer
E) All of the above are appropriate guidelines.
question
48) Which of the following is not an appropriate guideline for companies selecting independent distributors in international markets?
answer
C) Give local distributors control over marketing strategy.
question
49) By definition, ________ feature a narrow but deep merchandise mix and high levels of service
answer
B) specialty retailers
question
50) "Organized retail" is a term used to describe:
answer
A) modern chain stores.
question
51) Channel decisions are important because:
answer
C) it is expensive to terminate.
question
52) Which of the following does not qualify as a "category killer?"
answer
A) Victoria's Secret
question
53) Which of the following is the largest retailer in the world in terms of annual sales according to the top five global retailers, 2012?
answer
E) Walmart
question
54) Departmentalized, single-story retail establishments that offer food and nonfood items, mostly on a self-service basis are called:
answer
B) Supermarkets.
question
55) When Walmart entered the German market, ________ were already entrenched
answer
C) Hard discounters
question
56) All of the following stores are categorized as "superstores" except:
answer
C) IKEA.
question
57) Which of the following statements is not correct?
answer
C) Home Depot pulled out of China.
question
58) Which of the following correctly characterizes the retailing strategy shared by Toys "R" Us and Virgin Megastores?
answer
B) few product categories, manufacturer brand focus
question
59) Which of the following categories best describes the approach of Britain's Marks & Spencer to global retailing?
answer
C) many product categories, own-label focus
question
60) Which of the following correctly characterizes the retailing strategy of Benetton, IKEA, and Gap?
answer
A) few product categories, own-label focus
question
61) In the axis which differentiates between retailers, IKEA falls in:
answer
A) quadrant A.
question
62) When Walmart stores first expanded into Mexico, management established a joint venture with the country's largest retailer; Judging by the approach Walmart used, management must have viewed Mexico as:
answer
D) culturally distant and difficult to enter.
question
63) Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter?
answer
C) franchise
question
64) When British entrepreneur Richard Branson established the first Virgin Megastore in France, he invested a great deal of money to develop a retail space on the famous Champs-Elysées; Judging by the approach Branson used, he and his management team must have viewed France as:
answer
A) culturally close and easy to enter.
question
65) When British entrepreneur Richard Branson established the first Virgin Megastore in Japan, he established a joint venture with the Marui retailing chain; Judging by the approach Branson used, he and his management team must have viewed Japan as:
answer
D) culturally distant and difficult to enter.
question
66) The entry global retailing market expansion strategies include all of the following except:
answer
C) departmental stores.
question
67) Saks Fifth Avenue has ________ stores in the Middle East
answer
A) licensed
question
68) Physical distribution and logistics are concerned with all but one of the following:
answer
E) designing in-store displays.
question
69) Order processing, warehousing, and inventory management are all functions pertaining to:
answer
B) physical distribution and logistics.
question
70) If a commodity raw material comes from Africa, gets refined in Asia, then shipped to South America for finishing, and finally transported to the Middle East and then sold around the world—this represents a similar process used for products marketed by:
answer
D) IKEA.
question
71) Inventory management is:
answer
E) ensuring cost control.
question
72) An important new tool for inventory management is:
answer
B) RFID.
question
73) Which of the following transportation modes ranks lowest in capability?
answer
D) air
question
74) "Containerization" refers to a company's:
answer
A) designing attractive product packaging that will help a product "sell itself."
question
75) When a company uses intermodal or multimodal transportation, it is:
answer
B) using land and water shipping.
question
76) A French winery packs its wine in a 40-foot container that is trucked to a port and then loaded onto an ocean-going vessel; This is an example of:
answer
A) intermodal transportation.
question
77) A freighter loaded with 40-foot shipping containers leaves a port in Europe and sails to New York, where the containers are transferred to railroad cars and transported to the West coast; At the port of San Francisco, the containers are loaded onto another freighter bound for Japan; The term that best describes this situation is:
answer
A) intermodal transportation.
question
78) Breaking all the conventional norms, Selfridge opened his department store just off Oxford Street; The changes incorporated include all of the following except one:
answer
C) goods were kept behind counters and were available by asking store clerks.
question
79) The scandal about finding horse DNA in frozen beef burgers sold in supermarkets in Ireland became a big issue; However, the fact remains that 60,000 tons of horse meat were sold in Europe in 2012; Other facts about horse meat include all of the following except:
answer
B) it is legal to produce horse meat in the United States.
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question
31) In spite of Walmart's potential to transform India's retail sector for the better, Indian activists and policy makers are worried because:
answer
E) all of the above
question
32) Marketing channels exist to create utility for customers; The major categories of channel utility include all of the following except:
answer
B) price utility.
question
33) Coca-Cola Company's global marketing leadership position is based in part on its ability to put Coke "within an arm's reach of desire"; in other words, it is the ability to create:
answer
A) place utility.
question
34) Some wine importers insist on shipping their wines in refrigerated containers to protect the wines from being damaged by high temperatures; Such importers are creating which kind of utility?
answer
C) form utility
question
35) Which of the following most accurately describes the relative length of consumer and industrial distribution channels?
answer
A) Consumer channels tend to be longer (consist of more intermediaries) than industrial channels.
question
36) Peer-to-peer (p-to-p) marketing uses distribution channels through:
answer
B) electronic commerce.
question
37) eBay was a pioneer in a form of online marketing known as:
answer
C) p-to-p.
question
38) Which country has the biggest market for Tupperware?
answer
B) Indonesia
question
39) Sales representatives in which Japanese industry cultivate close, long-term relations with customers by selling door-to-door?
answer
C) automobiles
question
40) In less-developed countries the most important channel of distribution is:
answer
B) public marketplaces.
question
41) What solution did Andersen Consulting provide to the Moscow Bread Company to solve the problem of stale bread?
answer
B) Package the bread in plastic bags.
question
42) In exchange for a pledge to carry at least 40 different Procter & Gamble products, participating stores receive regula visits from P & G representatives who tidy and arrange display areas; This motivational program is referred to as:
answer
E) "golden store" program.
question
43) The retail environment in developing countries presents challenges for marketing nonperishable items; In Mexico, Proctor & Gamble, Unilever, Colgate-Palmolive, and other global consumer product companies use ________ for their products
answer
C) mom-and-pop stores
question
44) Which personal computer company began life as a b-to-b marketer and then began marketing direct to the home PC market?
answer
C) Dell
question
45) To motivate shopkeepers to stock more of P & G's products, the company launched a:
answer
C) golden store program.
question
46) When companies adopt "indirect involvement" channel they have all of the following activities except:
answer
D) establish their own sales force.
question
47) Which of the following is an appropriate guideline for companies selecting independent distributors in international markets?
answer
E) All of the above are appropriate guidelines.
question
48) Which of the following is not an appropriate guideline for companies selecting independent distributors in international markets?
answer
C) Give local distributors control over marketing strategy.
question
49) By definition, ________ feature a narrow but deep merchandise mix and high levels of service
answer
B) specialty retailers
question
50) "Organized retail" is a term used to describe:
answer
A) modern chain stores.
question
51) Channel decisions are important because:
answer
C) it is expensive to terminate.
question
52) Which of the following does not qualify as a "category killer?"
answer
A) Victoria's Secret
question
53) Which of the following is the largest retailer in the world in terms of annual sales according to the top five global retailers, 2012?
answer
E) Walmart
question
54) Departmentalized, single-story retail establishments that offer food and nonfood items, mostly on a self-service basis are called:
answer
B) Supermarkets.
question
55) When Walmart entered the German market, ________ were already entrenched
answer
C) Hard discounters
question
56) All of the following stores are categorized as "superstores" except:
answer
C) IKEA.
question
57) Which of the following statements is not correct?
answer
C) Home Depot pulled out of China.
question
58) Which of the following correctly characterizes the retailing strategy shared by Toys "R" Us and Virgin Megastores?
answer
B) few product categories, manufacturer brand focus
question
59) Which of the following categories best describes the approach of Britain's Marks & Spencer to global retailing?
answer
C) many product categories, own-label focus
question
60) Which of the following correctly characterizes the retailing strategy of Benetton, IKEA, and Gap?
answer
A) few product categories, own-label focus
question
61) In the axis which differentiates between retailers, IKEA falls in:
answer
A) quadrant A.
question
62) When Walmart stores first expanded into Mexico, management established a joint venture with the country's largest retailer; Judging by the approach Walmart used, management must have viewed Mexico as:
answer
D) culturally distant and difficult to enter.
question
63) Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter?
answer
C) franchise
question
64) When British entrepreneur Richard Branson established the first Virgin Megastore in France, he invested a great deal of money to develop a retail space on the famous Champs-Elysées; Judging by the approach Branson used, he and his management team must have viewed France as:
answer
A) culturally close and easy to enter.
question
65) When British entrepreneur Richard Branson established the first Virgin Megastore in Japan, he established a joint venture with the Marui retailing chain; Judging by the approach Branson used, he and his management team must have viewed Japan as:
answer
D) culturally distant and difficult to enter.
question
66) The entry global retailing market expansion strategies include all of the following except:
answer
C) departmental stores.
question
67) Saks Fifth Avenue has ________ stores in the Middle East
answer
A) licensed
question
68) Physical distribution and logistics are concerned with all but one of the following:
answer
E) designing in-store displays.
question
69) Order processing, warehousing, and inventory management are all functions pertaining to:
answer
B) physical distribution and logistics.
question
70) If a commodity raw material comes from Africa, gets refined in Asia, then shipped to South America for finishing, and finally transported to the Middle East and then sold around the world—this represents a similar process used for products marketed by:
answer
D) IKEA.
question
71) Inventory management is:
answer
E) ensuring cost control.
question
72) An important new tool for inventory management is:
answer
B) RFID.
question
73) Which of the following transportation modes ranks lowest in capability?
answer
D) air
question
74) "Containerization" refers to a company's:
answer
A) designing attractive product packaging that will help a product "sell itself."
question
75) When a company uses intermodal or multimodal transportation, it is:
answer
B) using land and water shipping.
question
76) A French winery packs its wine in a 40-foot container that is trucked to a port and then loaded onto an ocean-going vessel; This is an example of:
answer
A) intermodal transportation.
question
77) A freighter loaded with 40-foot shipping containers leaves a port in Europe and sails to New York, where the containers are transferred to railroad cars and transported to the West coast; At the port of San Francisco, the containers are loaded onto another freighter bound for Japan; The term that best describes this situation is:
answer
A) intermodal transportation.
question
78) Breaking all the conventional norms, Selfridge opened his department store just off Oxford Street; The changes incorporated include all of the following except one:
answer
C) goods were kept behind counters and were available by asking store clerks.
question
79) The scandal about finding horse DNA in frozen beef burgers sold in supermarkets in Ireland became a big issue; However, the fact remains that 60,000 tons of horse meat were sold in Europe in 2012; Other facts about horse meat include all of the following except:
answer
B) it is legal to produce horse meat in the United States.
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