question

Marketing is best defined as a.developing a product and matching it with its market. b.advertising and selling products. c.creating marketing mixes to facilitate satisfying exchange relationships with customers. d.transferring goods to stores to make them available. e.a process of bringing buyers and sellers together.

answer

c

question

The definition of marketing implies that ______ should receive benefits from exchange relationships.

answer

both customers and businesses

question

Coca-Cola is aiming its Diet Coke Plus (with vitamins and minerals) at health-conscious customers. These health-conscious customers represent Coke's A) audience. B) sales mix. C) business group. D) target market. E) focus group.

answer

d

question

2.A marketing manager decides what combination of variables is needed to satisfy customers' needs for a general type of product. What are the essential variables that the marketing manager combines? a.Product variables, price variables, distribution variables, and promotion variables b.Marketing environment variables c.Product variables and promotion variables d.Product variables, price variables, and customer variables e.Product variables, price variables, customer variables, and promotion variables.

answer

a

question

Distribution, price, promotion, and product are all elements of

answer

marketing mix

question

Marketing managers strive to develop a marketing mix that

answer

it matches needs of target market

question

the three basic forms that a product can take are

answer

services, ideas, goods

question

The focal point of all marketing activities is profits. A.promotion and selling. B.the marketing concept. C.customers. D.competitors.

answer

C

question

Which of the following organizations is the best example of a service marketer? A) FedEx B) Apple Computer C) Abercrombie & Fitch D) The Republican Party E) General Electric

answer

a

question

the provision or transfer of goods, services, or ideas in return for something of value

answer

exchanges

question

a customer's subjective assessment of benefits relative to costs in determining the worth of a product

answer

value

question

establishing long-term, mutually satisfying buyer-seller relationships

answer

relationship marketing

question

a strategic process involving stakeholder assessment to create meaningful long-term relationships with customers while maintaining, supporting, and enhancing the natural environment

answer

green marketing

question

the process of establishing an orgaizational mission and formulating goals, corporate strategy, marketing objectives, marketing strategy, and a marketing plan

answer

strategic planning

question

The process of assessing and interpreting the information gathered through environmental scanning Accuracy Consistency Significance

answer

Environmental Analysis

question

A marketing manager for a small computer manufacturer is analyzing the potential effects of political, legal, sociocultural, and economic forces on the firm's operations. The marketing manager is examining the ___________ that influence(s) the firm's strategy.

answer

marketing environment

question

the application of knowledge and tools to solve problems and perform tasks more efficiently.

answer

technology

question

Which of the following is not a dimension of social responsibility and marketing citizenship?

answer

enviormental

question

Companies that are considered to be good corporate citizens and consider the diverse perspectives of different groups affected by their operations are said to have a ___________ orientation.

answer

stakeholder

question

If Hefty Bags expresses concern that its products are having too great an impact on the pollution of ground water under landfills, this concern is directly related to the firm's

answer

social responsibility

question

Marketing managers strive to develop a marketing mix that

answer

it matches needs of target market

question

Angela organized a boycott of a local restaurant because of the owner's obvious prejudicial treatment of Hispanics. Angela's action would most likely be called

answer

consumerism

question

With which environmental force (competitive, economic, political, legal and regulatory, technological, or sociocultural) is each of the following most directly associated? 1.Prosperity 2.Federal Trade Commission 3.Personal computers that understand human speech 4.Development and widespread use of cellular phones

answer

1. economic 2.regulatory 3.technological 4. technological

question

Processes a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services; also includes factors that influence purchase decisions and product use

answer

consumer behavior

question

A buying decision made by customers on the spot when they see the merchandise.

answer

impulse buying

question

A consumer problem-solving process used when buying frequently purchased, low-cost items that require very little search-and-decision effort.

answer

Routinized Response Behavior

question

A consumer problem-solving process used when purchasing products occasionally or needing information about an unfamiliar brand in a familiar product category.

answer

limited problem solving

question

A purchase decision process during which the consumer devotes considerable time and effort to analyzing alternatives; often occurs when the consumer perceives that the purchase decision entails a lot of risk.

answer

extended problem solving

question

four levels of the Social Responsibility Pyramid

answer

Economic Legal Ethical Philanthropic

question

involves giving funds, goods, or services, sometimes serving as advertising. For example, the local branch of a bank might donate money to fund uniforms for a school sports team or a health care company might donate to the city opera.

answer

Philanthropic

question

Economic

answer

Economic responsibility simply means ensuring that there is an economic benefit to a country. Some of the economic social responsibilities are ensuring an affordable market price for necessity goods and ensuring a balanced equilibrium in the economy.

question

Legal

answer

obligation to make good on any damage that was caused by a person's actions. An example of legal responsibility is a business that has to clean up illegal dumping

question

Ethical

answer

the things that you morally believe in and also feel you should do as a duty or requirement.

question

Which of the following products would probably require extended problem solving before a purchase? A.Products purchased frequently B.Products to be purchased in the future C.Products that are purchased routinely D.Expensive products E.Products purchased as a result of social influences

answer

D

question

who can perform marketing?

answer

individuals and organizations

question

how do firms become value driven?

answer

sharing information, balancing benefits with costs, building relationships with customers.

question

Cognitive dissonance regarding a purchase is likely to increase as the a. dollar value of the purchase decreases b. amount of information about the purchase increases c. number of features of rejected alternatives are fewer than those of the purchased item d. time since the decision to purchase was made lengthens e. purchase decision has a greater effect on the buyer

answer

e

question

Value is: A.the lowest cost option. B.represented by brand names. C.the highest priced alternative. D.everyday low prices. E.what you get for what you give

answer

e

question

To become value driven, firms: A.share information across the entire organization about customers and competitors B.balance relationships with customers beyond thinking about individual transactions C.balance benefits with costs to create value for customers D.none of the above E.all of the above

answer

e

question

Corporate social responsibility (CSR): A.is becoming more prevalent B.covers a wide range of activities beyond philanthropic and community-based activities, including marketing, sales and production. C.is one criterion for determining whether a firm should be included in most-admired company rankings. D.is a voluntary activity E.all of the above

answer

e

question

The center of all marketing efforts is: A.profits B.corporate social responsibility C.scenario planning D.the consumer E.foreign cultural fluctuations

answer

d

question

Marketers to _______________ income groups attempt to create value by offering one-of-a-kind products and exclusive services. A.upper B.middle C.lower D.lower-middle E.all

answer

a

question

Which of the following is not true about marketing? A.Marketing adds value to the products and services you use and buy. B.Marketing makes life easier. C.The growth of the internet means that marketing will diminish in importance and impact as customers interact directly with the firms D. Marketing establishes a price that is affordable to the customers while covering the costs of the features and benefits and providing a reasonable profit for the company.

answer

c

question

Marketing involves all of the following EXCEPT: A.exchange B.efforts by individuals and organizations C.satisfying customer needs and wants D.production scheduling E.creating value

answer

d

question

The basic difference between a good and a service is a good: A.provides intangible benefits. B.-always less expensive than a corresponding service. C.can be physically touched D.generates greater interest among consumers E.depreciates more rapidly in the minds of consumers.

answer

c

question

Being socially responsible is generally considered ____________________. A.beyond the norms of corporate ethical behavior. B.a good thing to do only when a company is profitable. C.inappropriate for most firms in today's market. D.more appropriate for regulators, ethical philosophers and clergy with a special interest in social and corporate behavior. E.corporate foundations who can effectively concentrate a firm's philanthropy.

answer

a

question

Of the five steps to the strategic marketing planning process, which step usually comes in the MIDDLE of the process? A.evaluate performance B.define the business mission. C.situation analysis D.identifying and evaluating opportunities. E.implement marketing mix and resources.

answer

d

question

When referring to "exchange," marketers are focusing on: A.location where products and services are traded. B.price charged adjusted for currency exchange rates. C.the trading of things of value D.creating value. E.promotional offers designed to stimulate barter.

answer

c

question

Holding two conflicting thoughts causes tension *There's been a clash between your thoughts (attitude) and behavior

answer

Cognitive Dissonance

question

Experiencing Dissonance

answer

Arousal, Discomfort, or both

question

Sometimes business must find a balance between society's demand for social responsibility and investors' desires for profits. This is an example of a(n) ___________ responsibility.

answer

economic

question

Which of the following questions must be addressed when making marketing decisions? A. How is the product to be designed? B. How much should the product cost? C. Where should the product be promoted? D. How will the product be delivered to the customer? E. All of the above

answer

e

question

UPS requires their delivery people to wear uniforms and washes their trucks nightly so they are always clean. Part of the reason this service company created these policies is because they recognize: A. consumers want friendly delivery people. B. their competitors did not do this. C. consumers` image of the benefits they receive are tied to their image of the producer. D. the goods UPS sells are easily replicated. E. all of the above

answer

c

question

Smart marketers recognize that when exchanges take place with their customers, whether in person or electronically, it is an opportunity to: A. demonstrate the limitations of competitors` offerings. B. gather information. C. offer discounts. D. investigate alternative distribution system stimuli. E. design new product offerings for other market segments.

answer

b

question

Which of the following activities does NOT involve marketing? A. purchasing gasoline B. attending marketing class C. downloading music D. deciding how many hours to sleep E. all of the above

answer

d

question

Whenever Jami calls on his building contractor customers he asks if they are having any problems. In doing so, Jami is addressing which of the following core aspects of marketing? A. satisfying customer needs and wants. B. exchange function of marketing. C. product, place, promotion, and price decisions. D. decisions regarding in which setting marketing takes place. E. creating value objective of marketing.

answer

a

question

Fiona has developed a new software application that automatically reconfigures accounting information based on the standards used in each country. Her product is superior to anything that exists on the market. Which of the following questions will she have to address when making marketing decisions? A. How the software will be promoted? B. What price to charge? C. What distribution channels to use? D. Where to introduce the software? E. All of the above

answer

e

question

The fundamental goal of marketers when creating goods, services, or combinations of both, is to: A. differentiate themselves from the competition. B. overwhelm consumers. C. provide what is needed as defined by government regulations. D. stimulate short-term sales. E. create value.

answer

e

question

Brian is struggling with the choice of publishing his new book, "How to cook Polish Barbeque" as an ebook or a paperback. Brian is addressing which core marketing aspect? A. satisfying customer needs and wants. B. exchange function of marketing. C. making product decisions. D. decisions regarding in which setting marketing takes place. E. making pricing decisions.

answer

c

question

Ellen's firm has been installing home entertainment systems for ten years. In a new approach, she has started selling a line of imported speakers that offer superior value to her customers when they upgrade their systems. Ellen should focus her marketing efforts on: A. the service she provides to customers. B. the new merchandise. C. a combination of the services and the merchandise. D. the speakers until they become profitable than return her focus to the core of her business - the installation. E. None of the above. She should focus on improving the installation.

answer

c

question

Whenever Valerie has a new massage therapy customer, she asks the person if they want to be on her email distribution list. In the process, in addition to exchanging her massage therapy service for payment, Valerie is gathering: A. information. B. promotional effective analysis. C. pricing data. D. value. E. all of the above

answer

a

question

Marketing involves all of the following EXCEPT: A. exchange B. satisfying customer needs and wants C. creating value D. efforts by individuals and organizations E. production scheduling

answer

e

question

The basic difference between a good and a service is a good: A. provides intangible benefits. B. can be physically touched. C. always less expensive than a corresponding service. D. generates greater interest among consumers. E. depreciates more rapidly in the minds of consumers.

answer

b

question

The four Ps comprise the marketing mix, which is the ______________ set of activities that the firm uses to respond to the wants of its target markets. A. reversible B. external C. organic D. controllable E. global

answer

d

question

Marketing traditionally has been divided into a set of four interrelated decisions known as the marketing mix, or four Ps, including all of the following EXCEPT: A. product B. place C. performance D. promotion E. price

answer

c

question

Which of the following is a core aspect of marketing? A. satisfying the firm`s wants and needs. B. creating universal coverage C. instilling self-sufficiency D. making product, place, promotion, and price decisions E. all of the above

answer

d

question

The price of a product is: A. expressed in money terms. B. includes the time involved in the purchase decision. C. includes the effort and energy involved. D. is everything the buyer gives up. E. all of the above

answer

e

question

When referring to "exchange," marketers are focusing on: A. location where products and services are traded. B. price charged adjusted for currency exchange rates. C. creating value. D. promotional offers designed to stimulate barter. E. the trading of things of value.

answer

e

question

Marketing includes offering: A. products B. services C. ideas D. combinations of products, services, and ideas E. none of the above.

answer

d

question

A target market A) involves a large number of customers. B) is a specific group of customers on whom a company focuses its marketing efforts. C) already has several competitors vying for customers' business. D) is the same thing as a salesperson's prospective client list. E) is a customer group classified as people with similar demographic characteristics.

answer

b

question

SunnyD is aimed at mothers with children under age twelve. These mothers represent SunnyD's A) target market. B) consumer advocates. C) marketing strategy. D) marketing mix. E) marketing tactic.

answer

a

question

Marketing managers strive to develop a marketing mix that A) minimizes marketing costs. B) matches what competitors are offering. C) best matches the abilities of the firm. D) matches the needs of the target market. E) generates the highest level sales.

answer

d

question

The product variable of the marketing mix can include all of the following except A) creation of brand names. B) consumer perception of the product price. C) development of product packaging. D) warranty issues. E) repair services.

answer

b

question

A physical product you can touch is a(n) A) service. B) good. C) idea. D) concept. E) philosophy.

answer

b

question

Mothers Against Drunk Driving (MADD) is a group that works to change attitudes and laws about driving under the influence of alcohol. MADD primarily markets __________. A) goods B) ideas C) services D) political figures E) applications

answer

b

question

Boca Burger's website features information about products, recipes, and nutrional values, but customers cannot actually purchase products from the website. This website is most likely used primarily as a ________ tool. A) promotional B) distributional C) pricing D) targeting E) production

answer

a

question

Which of the following scenarios involves the distribution element of the marketing mix? A) Deciding whether a certain product should continue to be sold B) Determining whether an advertising message would be more effective on television or in magazines C) Choosing between a company jet or the airlines for executive travel D) Deciding whether to have retail outlets in addition to a website E) Developing a new warranty policy for an existing product

answer

d

question

Consumers buying products online have dramatically affected the ___________ variable of the marketing mix. A) product B) price C) distribution D) research E) promotion

answer

c

question

When DuPont develops new carpet fibers that are highly stain-resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables? A) Price B) Promotion C) Distribution D) Product E) Packaging

answer

b

question

When Yoplait, a producer of dairy products, delayed the introduction of its new yogurt smoothies in order to modify the package, its scheduled magazine advertisements announcing the new product needed to be revised. In this case, a change in the ___________ variable caused changes in the ___________ variable of the marketing mix. A) distribution; promotion B) distribution; product C) product; price D) product; promotion E) promotion; price

answer

d

question

The concept of "exchange" is fundamental to the definition of marketing. What is the best description of exchange? A) Activities that are performed primarily by producers and manufacturers B) Development of products, distribution channels, promotional strategies, and pricing objectives to satisfy customer requirements C) Transfer of products in return for monetary considerations D) Provision or transfer of goods, services, or ideas in return for something of value E) Transfer of products that takes place only between for-profit organizations

answer

d

question

For an exchange to occur, four conditions must exist: first, two or more individuals, groups, or organizations must participate, and each must possess "something of value" that the other desires; second, the exchange must provide a benefit or satisfaction to both parties; third, each must have confidence in the promise of the "something of value" held by the other; and fourth, A) the parties must agree to participate in the trading of "something of value." B) to build trust, parties to the exchange must meet expectations. C) both parties must participate in the trading of the "something of value." D) one party must be willing to compromise. E) one party must have sufficient bank credit to finance the exchange.

answer

b

question

Mark goes to a vending machine, deposits $1.00, and receives a Mountain Dew. Which one of the following aspects of the definition of marketing is illustrated here? A) Production conception B) Satisfaction of organizational goals C) Distribution of ideas D) Product planning E) Exchange

answer

e

question

Marketing facilitates exchange relationships between buyers and sellers. What is marketing's intended outcome for this relationship? A) Profits for the seller B) A good bargain on the product for the buyer C) Reducing the seller's inventory D) One party having to compromise in the exchange E) Satisfaction for both the buyer and seller

answer

e

question

Marketing efforts are designed to A) distribute "something of value" to buyers and sellers. B) facilitate satisfying exchange relationships. C) produce a product. D) explore customer behavior. E) promote a product.

answer

b

question

Those constituents who have a "stake" in some aspect of an organization's products, operations, markets, industry, and outcomes are known as A) shareholders. B) stakeholders. C) customers. D) target markets. E) marketers.

answer

b

question

Which of the following statements about marketing environment forces is not correct? A) They influence customers by affecting their lifestyles, standards of living, and preferences and needs for products. B) They may influence customers' reactions to a firm's marketing mix. C) They fluctuate slowly and thereby create threats to a firm's marketing mix. D) They can fluctuate quickly and dramatically. E) They help determine whether and how a marketing manager can perform certain marketing activities.

answer

c

question

The forces of the marketing environment include A) political, legal and regulatory, sociocultural, technological, economic, and competitive. B) sociocultural, legal, regulatory, economic, and competitive. C) legal, regulatory, political, and sociocultural. D) competitive and noncompetitive forces that affect most lifestyles. E) fairly static components.

answer

a

question

A marketing manager for a small computer manufacturer is analyzing the potential effects of political, legal, sociocultural, and economic forces on the firm's operations. The marketing manager is examining the ___________ that influence(s) the firm's strategy. A) operating situation B) marketing environment C) surroundings D) economic conditions E) trends

answer

b

question

A change in the minimum drinking age in any given state illustrates a change in the ___________ for Miller Brewing. A) marketing mix B) marketing environment C) marketing concept D) marketing task E) product concept

answer

b

question

StarKist Tuna announced a dolphin-safe policy and stopped buying tuna from fishing vessels that net dolphins. This decision indicates a response to concerns about A) target market selection. B) the marketing environment. C) the reduction of marketing costs. D) marketing mix decisions. E) efficiency in marketing activities.

answer

b

question

Which of the following is essentially an uncontrollable factor in developing a marketing mix? A) Product adaptations B) Pricing strategies C) Government regulations. D) Advertising campaigns. E) Retail locations.

answer

c

question

The marketing environment is best described as being A) composed of controllable variables. B) composed of variables independent of one another. C) an indirect influence on the performance of marketing activities. D) dynamic and changing. E) slow, with infrequent fluctuations.

answer

d

question

The marketing concept is best defined as A) a second definition of marketing. B) a philosophy stating that an organization should try to satisfy customers' needs through a coordinated set of activities that allows the organization to achieve its goals. C) the performance of business activities that direct the flow of goods and services from producer to customer or user. D) a philosophy stating that an organization should attempt to accomplish its goals with no regard for the needs of customers. E) the inclusion of marketing activities in the activities of an organization.

answer

b

question

According to the marketing concept, an organization should try to A) consider short-run objectives and cash flow needs before developing new products. B) define its business as "making a product." C) provide products that satisfy customers' needs and allow the organization to achieve its goals. D) put most of its emphasis on marketing activities and be less concerned with finance, accounting, and personnel. E) view selling activities as the major means of increasing profits.

answer

c

question

The marketing concept focuses on A) achieving the goals of top executives. B) creating maximum visibility for the firm. C) maximizing sales. D) maximizing market share. E) satisfying customers' needs in a way that helps to achieve organizational objectives.

answer

e

question

When Campbell's introduced a line of low-sodium soups in response to customer demand, it was following which one of the following philosophies? A) Selling concept B) Production concept C) Customer concept D) Marketing concept E) Retailing concept

answer

d

question

Today, establishing long-term, mutually satisfying buyer-seller relationships is known as A) marketing synthesis. B) relationship marketing. C) a marketing orientation. D) the marketing concept. E) strategic marketing.

answer

b

question

A junior marketing executive at MegaGrain Cereals suggests increasing the package size and price of its best-selling brand without increasing the amount of cereal inside the box. Her superior warns that this might be a bad idea because MegaGrain's long-term survival, like most companies, depends on A) cost-cutting measures. B) continually selling to new customers and markets. C) creating and maintaining satisfying exchange relationships. D) high-volume, low-margin sales. E) increasing shelf space for their brands.

answer

c

question

________ is a customer's subjective assessment of benefits relative to costs in determining the worth of a product. A) Marketing orientation B) Monetary price C) Product assessment D) Price assessment E) Value

answer

e

question

Why must companies continually monitor the technical environment? A) To identify emerging opportunities and threats. B) To identify cheaper suppliers. C) To see if competitors are copying their ideas. D) To keep up with new trends. E) To replace aging equipment.

answer

a

question

Tobacco companies have been criticised for marketing cigarettes which are said to cause lung cancer. In this example, which element of the marketing mix is considered to be at blame? A) Product B) Price C) Promotion D) Place

answer

a

question

An economic buyer is a person who A. logically compares choices to get the greatest satisfaction from spending time and money. B. makes buying decisions based only on price. C. will not pay extra for convenience. D. always buys products at the lowest price possible. E. is averse to spending time and money.

answer

a

question

Which of the following is NOT an economic need? A. Dependability in use B. Connection to family C. Economy of use D. Convenience E. Efficiency in use

answer

b

question

______ needs are concerned with things that involve a person's interaction with others. A. Physiological B. Safety C. Biological D. Personal E. Social

answer

e

question

Which of the following is NOT one of the levels of consumer problem solving discussed in the text? A. Dissonance problem solving B. Routinized response behavior C. Extensive problem solving D. Limited problem solving E. None of the above, i.e. all four are discussed.

answer

a

question

Limited problem solving is used A. when consumers put much effort into deciding how to satisfy a need. B. for purchases that have little importance or relevance for the customer. C. by consumers when some effort is required in deciding the best way to satisfy a need. D. when consumers regularly select a particular way of satisfying a need when it occurs. E. mostly for impulse purchases.

answer

c

question

Routinized response behavior A. is most likely when past purchases of similar products have not satisfied the consumer's needs. B. is more likely when previous behavior has not yet been reinforced. C. is most common for purchases where the consumer has much experience in how to meet a need. D. increases the time required to make a purchase decision. E. is likely in a new purchase situation.

answer

c

question

Dissonance A. discourages a consumer from considering further information once a purchase has been made. B. is likely to result in a consumer buying the same product next time. C. is more likely to occur with low involvement products. D. is less likely to occur when a consumer has repeatedly purchased the same product. E. occurs in the adoption process after a consumer becomes interested in a product.

answer

d

question

Alice was a bit unsure about her decision after buying a new car. Her uneasiness was diminished after receiving a congratulatory note from the owner of the dealership. The note contained a coupon stating that her first scheduled maintenance on the vehicle would be free. These tactics are part of the dealer's strategy to reduce: A. dissonance. B. low involvement purchasing. C. routinized response behavior. D. social influences. E. information search.

answer

a

question

The text discusses a four-level hierarchy of needs. Which of the following is NOT included in that model? A. Social needs. B. Psychological needs. C. Safety needs. D. Physiological needs. E. Personal needs.

answer

b

question

Psychological theories of motivation and needs suggest that: A. connecting with others is an example of a personal need. B. a particular good or service might satisfy different levels of needs at the same time. C. all consumers satisfy needs in the same order. D. the desire for a better world is an example of a social need. E. All of the above are true statements.

answer

b

question

If members of the target market for an Apple iPad do not initially recognize the brand name, but compelling advertising results in more members remembering the brand, we say the Apple iPad has achieved: A. brand rejection. B. brand preference. C. brand nonrecognition. D. brand insistence. E. brand recognition.

answer

e

question

Characteristics of a good brand name include all of the following except: A. Be easy to spell and pronounce. B. Be trendy and fashionable. C. Describe the product and key benefits. D. Be legally available for use by the firm. E. Match the brand's packaging.

answer

b

question

A trademark or brand name can become public property if: A. the owner doesn't renew the registration each year. B. it becomes a common descriptive word for the product. C. the owner doesn't register it under the Lanham Act. D. it is sold in international markets. E. All of the above.

answer

b

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