Mckinsey 7s Framework-Telenor Essay Example
Mckinsey 7s Framework-Telenor Essay Example

Mckinsey 7s Framework-Telenor Essay Example

Available Only on StudyHippo
  • Pages: 2 (492 words)
  • Published: March 28, 2017
  • Type: Essay
View Entire Sample
Text preview

I did only the first 3 ‘S’ for Telenor analysis. They were strategy, structure and system.

“Telenor Group is the incumbent telecommunications company in Norway, with headquarters located at Fornebu, close to Oslo. Telenor Group is mostly an international wireless carrier with operations in Scandinavia, Eastern Europe and Asia, working predominantly under the Telenor brand. It is ranked as the sixth largest mobile phone operator in the world, with more than 172 million subscribers. In addition, it has extensive broadband and TV distribution operations in four Nordic Countries. – Wikipedia, as of August 5, 2010. As on August 5, 2010, two of Telenor strategies were to capture growth in three regions (Asia, Central-Eastern European and Nordic), and to undertake Merger and Acquisition (M&A) activities.

These strategies were understandable, considering the condition of the economy (global financial crisis) and the comm

...

oditized telecommunication service (less ARPU), while telecommunication company required a high fixed-asset. But anyway… I am not talking about the industry. I looked at the structure of the Telenor organization (as of August 5, 2010).Assuming that the link may be broken in the future, I describe the structure. The highest position was, of course, the CEO, Mr. Jon F.

Baksaas. The groups under him were: Asia, Center-Eastern European, Nordic, Finance, Communication and Corporate Responsibility, Human Resources, and Business Development and Research. The Asia, Central-Eastern European and Nordic group showed the merger-and-acquisition-and-consolidation-ready structure. When there was a need for Telenor to acquire a new company, Telenor could easily put the company under the regional group.

Telenor could also remove the company with ease. Conversely, Telenor could do the same for its consolidation effort. In addition to that, this

View entire sample
Join StudyHippo to see entire essay

structure explained that Telenor closely monitored the performance of these three regions, showing how serious Telenor was to capture growth in Asia, Central-Eastern European and Nordic. Realize that if the structure was created based on product groups, it would be more difficult for the management to look at the performance of each region (poor finance team needs to burn more candles at night).

The last but not least was system.I looked at this Accenture-Telenor case study. Accenture is a consulting company, providing management and IT consulting service. “… Up to 98 percent of all wholesale customer orders are now processed online. …; only two hours of training on the system is necessary in order to use the portal effectively. … , Telenor has equipped the wholesale customers with a toolkit to diagnose the faulty lines resulting in cost reduction for Telenor Networks … More complex inquiries can be automatically escalated to the appropriate team for rapid, seamless dissemination and resolution.

As orders were processed online, Telenor could closely monitor and track the performance of the three regions. The IT system would aggregate individual countries revenue contribution into regional level, allowing high-level managers to foresee business risks in advance. Additionally, the availability of the IT system allowed Telenor to fasten the integration of newly acquired companies. The IT system could improve the learning curve of staffs joining Telenor.

Get an explanation on any task
Get unstuck with the help of our AI assistant in seconds
New