Promotional Campaign for Story to Sleep Essay Example

kids. The target of the advertisement is showing the parents and their kids the importance of using a comfortable and enjoyable product for the kids. The campaign will create an ideal state whereby the kids are able to read from the comfort of their beds and fall asleep on their storybooks if they get exhausted. The ideal state is also created by showing how messes made on the storybook can be cleaned and a creation of a bond between the parents and the kids. Advertising the products will also show the different varieties that the products come with ranging from extra storybooks to audios in case the kids are too tired to read on their own or in case the parents are not available to read for their kids. The product creates a situation whereby it is possible for the kids to fall asleep on their own with the help of the storybooks (Delre, et al 2007)

Platforms of advertising

The customers need to be aware of the product which will be conducted on television, radio, newspapers and the social media (Wong, 2013). The largest amount of people should be reached in all ways possible within a short time. The main aim of the campaign will be to provide the consumers will storybook blankets successfully and also make profits. The main audience will be the parents and the children. The promotion will pay attention to the life cycle of the brand and retaining the interest of the consumers. The brand of the product is the most important in this advertising and the imagery should interest the kids. The performance of the product is different from other substitutes

which should be emphasized in the campaign. Since the product is being introduced to the market for the first time, it is important to have a sales promotion (Delre, et al 2007). People have a habit of falling asleep while reading and the use of a material fabric for the book eases sleeping on the book. The fabric is washable, hence the making a mess of the book can be tolerated. The campaign should therefore use images that show all these benefits that ensure that the customer receives full satisfaction.

Shopping places

Making the range of prices for the product close to other substitutes as well as having a variety of products will increase the customer base. This can be realized through the use of different versions and different stories in the products. The campaign aims at getting and retaining customers hence reliability and service delivery as well as repair and showing concern is an important strategy in the campaign. The campaign should show a sense of getting an emotional and physical attachment to the product (Wong, 2013). The campaign will make use of the keywords which are story to sleep blankets and give all the agents of the shopping areas. The campaign also offers new and technological ways of shopping like online shopping. Utilizing all social media platforms is an important strategy whereby all the details of the product are given. The details of the product should be memorable and available in all the sites and agents that promote the product. For instance, all the social media pages should have the telephone numbers and addresses of stores as well as websites that sell the product.

Conclusion

Advertising story

to sleep blankets in a promotional campaign requires a strategy that utilizes the memory of the customers. The campaign will focus on increasing the brand name awareness and making sure that the customers retain the product in their memories. The favorable situation created by the product is revealed in the campaigns as well as the universal use of it. The campaign creates an ideal situation by use of imagery and convincing words to facilitate the acquisition and the retaining of customers. Being a new product in the market, the campaign makes use of all platforms of advertising ranging from television to newspapers.

References

1. Delre, S. A., Jager, W., Bijmolt, T. H., & Janssen, M. A. (2007). Targeting and timing promotional activities: An agent-based model for the takeoff of new products. Journal of business research, 60(8), 826-835.
2. Wong, A. H. (2013). U.S. Patent Application No. 14/134,320.