7 Functions of Marketing Practice – Flashcards
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An article in a newspaper explains that a new business is about to open _______________.
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Promotion
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A business analyzes what competitors are charging for products.
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Marketing Info Management
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A consumer answers survey questions after taking a new food product.
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Marketing Info Management
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A manufacturer determines what businesses will offer its products.
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Product/Service Management
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A quick-serve restaurant adds pancakes to its breakfast menu.
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Product/Service Management
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A salesperson explains to a customer how to operate a DVD player.
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Selling
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A department store makes up cookware by 20 percent over cost.
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Pricing
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A retailer provides customers with the products they want.
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Channel Management
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A business decides to use billboards rather than radio commercials.
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Promotion
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A company decides to distribute its products directly to the ultimate consumer.
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Distribution
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An electronics store marks down a stereo system by 20 percent.
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Pricing
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A sporting goods store decides to carry a line of tennis racquets.
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Channel Management
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Businesses research what type of products the competition is offering.
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Marketing Info Management
