Question 1

A basic idea of _____ was to conduct time-motion studies to find the best way to perform each task, then teach people to use these methods

Accepted Answer

scientific management

Question 2

Weldon Taskman has just successfully negotiated a new long term sales agreement with a major client. The personal satisfaction Weldon has about his efforts is his___reward

Accepted Answer

intrinsic

Question 3

According to Maslow a higher order need

Accepted Answer

becomes a source of motivation after lower order needs are satisfied

Question 4

When Elaine accepted a position with Cannon corporation in Dallas, Texas she felt uneasy. She was new to the area and new to this company. However, she was pleased that her new job offered her the opportunity to play on the company volleyball team. She quickly made new friends and, through her new friends, learned about the city. Apparently, her new job satisfies Elaine\'s ____ needs

Accepted Answer

social

Question 5

Theory___ managers see employees as having a general dislike for work and an unwillingness to accept responsibility

Accepted Answer

X

Question 6

Theory Y managers prefer

Accepted Answer

empowerment and letting employees design solutions

Question 7

The purpose of management by objectives is to

Accepted Answer

help employees motivate themselves with a goal-setting model that involves, discussion review, and evaluation by management and employees

Question 8

According to expectancy theory, the amount o effort employees exert on a specific task depends on their

Accepted Answer

expectations of the outcome

Question 9

Title VII of th Civil Rights Act of 1964

Accepted Answer

prohibits all firms with over 100 employees to have an affirmative action plan

Question 10

The ___ protects individuals over the age of 40 from discrimination based on age with respect to issues such as hiring promotions ,job benefits and assignments

Accepted Answer

age discrimination in employment act of 1967

Question 11

The first step in the human resources planning process is to

Accepted Answer

prepare a human resource inventory

Question 12

Sally is a human resource manager with Weldun Cooking Supplies who needs to recruit sales professionals to fill several positions within her company. Sally is likely to rely on external recruiting sources if she

Accepted Answer

believes that Weldun\'s current employees do not have the qualifications necessary to successfully fill the positions

Question 13

A __ is a check of a potential employee\'s work record academic record credit history and recommendatons

Accepted Answer

background investigation

Question 14

According to the American with Disabilities Act which of the following is not an appropriate screening tool

Accepted Answer

medical exams

Question 15

The purpose of ___ is to increase an employee\'s ability to perform productively

Accepted Answer

training and development

Question 16

Job rotation helps lower level managers prepare for higher level positions by

Accepted Answer

exposing them to different functions within the organization, thus giving them the broad perspective needed by top managers

Question 17

Two advantages of using___ to fill open positions are:1) it improves the morale of current employee, and 2) the person filling the position is already familiar with the organization\'s culture and procedures

Accepted Answer

promotions from within

Question 18

The business philosophy of \"produce as much as you can because there is a limitless market\"is consistent with which of the following marketing eras

Accepted Answer

production era

Question 19

A firm\'s marketing mix refer to the combination of

Accepted Answer

strategies regarding product price place an promotion

Question 20

Which of the following would be considered part of a firm\'s marketing mix

Accepted Answer

determining the best pricing strategy for a product

Question 21

With help from the marketing department, engineers at Easy Electronics have designed a new type o cable modem that is easier to install in computers and more reliable than any cable modems currently in use. The marketing managers want to find a way to identify the new modem in the minds of consumers and differentiate it from less sophisticated products made by Easy\'s competitors. An important part of this effort is likely to be the selection of a __ for the new modem

Accepted Answer

brand name

Question 22

A ___ group consists of a small group of people who meet under the direction of a discussion leader to discuss opinions about an organization it products or other issies

Accepted Answer

focus

Question 23

The two major types of markets are the

Accepted Answer

consumer market and the business to business market

Question 24

Which of the following refers to the process of dividing the total market into several groups with similar characteristics

Accepted Answer

market segmentation

Question 25

A firm that uses___ segmentation divides a market into groups based on values, attitudes, or interests

Accepted Answer

psychographic

Question 26

one factor that influences the consumer decision making process is ___ which refers to the set of values, attitudes and ways of doing things passed from one generation to another in a given society

Accepted Answer

culture

Question 27

Which of the following is most consistent with a relationship marketing strategy

Accepted Answer

the development of a Web site that seeks customer feedback and allows customers to communicate with each other

Question 28

Whether a consumer thinks a product provides the best value depends upon

Accepted Answer

the consumer\'s perceptions

Question 29

Which of the following refers to a group of products offered by a firm that are physically similar or are intended for a similar market

Accepted Answer

product line

Question 30

Sweet Dream Confectioners uses the same ingredients as most other producers of chocolate. However, the company wraps its candies in expensive looking foil and places them in very attractive boxes. It promotes its products in advertisements a \"the ultimate in chocolate experience. Sweet Dream charges a much higher price than most competitors, but sales continue to grow. This success indicates tat

Accepted Answer

there is more to the total product offer than the physical product

Question 31

Borden inc makes pasta, dairy items and adhesives. These different types of products are referred to as Borden\'s

Accepted Answer

product mix

Question 32

The purpose of __ is to create real or perceived product differences

Accepted Answer

product differentiation

Question 33

Which of the following are products consumers buy after comparing quality price and style from a variety of sellers

Accepted Answer

shopping goods

Question 34

Attracting attention describing contents, explaining benefits and identifing the uses of a product are all functions of

Accepted Answer

packaging

Question 35

Brand ___ refers to the loyalty perceived quality and emotions people associate with given brand name

Accepted Answer

equity

Question 36

Which of the following refers to how quickly or easily a given brand name comes to mind when a product category is mentioned

Accepted Answer

brand awareness

Question 37

A __ is a marketing intermediary that sells to ultimate consumers

Accepted Answer

retailer

Question 38

marketing intermediaries

Accepted Answer

add value that exceeds the cost of their services

Question 39

Robbie Veath brings together buyers an sellers of used heavy construction equipment and helps them negotiate the terms of the sale. However, Robbie never actually takes title to any of the equipment himself , nor does he provide any financing for the buyer Robbie is acting as a

Accepted Answer

broker

Question 40

___ is the value or want satisfying ability that is added to products by organizations that make the product more useful or accessible to consumers

Accepted Answer

utility

Question 41

marketing intermediaries add__ utility to products by having them available when consumers want them

Accepted Answer

time

Question 42

discount stores owe much of their success to a competitive strategy based on

Accepted Answer

low prices

Question 43

the goal of ___is to inform and remind people in a target market about specific products, eventually persuading them to participate in an exchange

Accepted Answer

promotion

Question 44

The combination of advertising personal selling public relations and sales promotion activities traditionally used by an organization represents its

Accepted Answer

promotion mix

Question 45

__ refers to any paid, non-personal communication through various media by organizations and individuals who are in some way identified in the message

Accepted Answer

advertising

Question 46

which of the following refers to the practice of paying to have a product appear favorably in a TV show or movie

Accepted Answer

product placement

Question 47

In their advertisements, Luther Pharmaceuticals also consumers to judge their product, AcheFree against a well-known competitor\'s product to see that Ache-free provides superior pain relief. This represents

Accepted Answer

comparison

Question 48

teh final step of the selling process involves

Accepted Answer

follow up

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