1.01 – 1.02 – Flashcards

Unlock all answers in this set

Unlock answers
question
What does applying the customer-orientation element of the marketing concept enable the business to do?
answer
Offer products that consumers want to buy
question
According to the marketing concept, which option shows company commitment?
answer
Setting aside funds to research what customers want
question
By increasing awareness of the need for environmental controls, what has marketing done?
answer
Improved the quality of life
question
What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service?
answer
Promotion
question
What does the selling function involve that makes it so important?
answer
Contacting customers
question
Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?
answer
Product/Service Management
question
After the popularity of a product dropped, the business needed a new product to promote that would help improve its image. Which marketing function would come up with the new product?
answer
Product/Service managment
question
What type of duties do customer-service professionals often perform?
answer
Handling complaints
question
What marketing career involves determining why customers do what they do?
answer
Marketing Research
question
Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?
answer
Product Management
question
What is at the center of all marketing activities?
answer
Communication
question
Booking hotel rooms for vacationers is an example of ___ marketing.
answer
Service
question
What marketing career involves catching customers' attention, informing them of products and persuading them to buy?
answer
Advertising
Get an explanation on any task
Get unstuck with the help of our AI assistant in seconds
New