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Home Page Social Science Economics Applied Economics Goods And Services 1.01 - 1.02 - Flashcards

1.01 – 1.02 – Flashcards

Kevin Stewart
7 July 2022
13 test answers

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question
What does applying the customer-orientation element of the marketing concept enable the business to do?
answer
Offer products that consumers want to buy
question
According to the marketing concept, which option shows company commitment?
answer
Setting aside funds to research what customers want
question
By increasing awareness of the need for environmental controls, what has marketing done?
answer
Improved the quality of life
question
What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service?
answer
Promotion
question
What does the selling function involve that makes it so important?
answer
Contacting customers
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question
Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?
answer
Product/Service Management
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question
After the popularity of a product dropped, the business needed a new product to promote that would help improve its image. Which marketing function would come up with the new product?
answer
Product/Service managment
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question
What type of duties do customer-service professionals often perform?
answer
Handling complaints
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question
What marketing career involves determining why customers do what they do?
answer
Marketing Research
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question
Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?
answer
Product Management
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question
What is at the center of all marketing activities?
answer
Communication
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question
Booking hotel rooms for vacationers is an example of ___ marketing.
answer
Service
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question
What marketing career involves catching customers' attention, informing them of products and persuading them to buy?
answer
Advertising
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Question
What is the right structure for an essay
Answer
A paragraph is a related group of sentences that develops one main idea. Each paragraph in the body of the essay should contain:
  • a topic sentence that states the main or controlling idea
  • supporting sentences to explain and develop the point you’re making
  • evidence from your reading or an example from the subject area that supports your point
  • analysis of the implication/significance/impact of the evidence finished off with a critical conclusion you have drawn from the evidence.