Writing an Analysis of Media Messages (E2020)

Read the sentence.

The advertisement is good because it shows a picture of a car accident to warn against the dangers of speeding.

Which is the most accurate and precise replacement for the underlined word?

A. refreshing
B. entertaining
C. acceptable
D. compelling

D. compelling

Niko is analyzing a cereal advertisement that suggests a rival cereal brand uses artificial ingredients and an excess amount of sugar. What persuasive technique is being used?

A. name-calling
B. plain folks
C. nostalgia
D. glittering generalities

A. name-calling

Which persuasive technique is used in this poster?

A. glittering generalities
B. simple solution
C. positive association
D. name-calling

B. simple solution
Spreading information with the purpose of supporting a cause is best described as
Propaganda

 

What technique does this advertisement use to achieve its purpose?

A. It presents the positive association that everyone who purchases the radio will have years of happiness.
B. It indicates that celebrities who own the radio have achieved years of happiness—and the viewer can have the same.
C. It uses the bandwagon technique by expressing to the viewer that others who own the radio have achieved years of happiness.
D. It reminds them of the past by highlighting the ways in which the radio gives people years of happiness.

A. It presents the positive association that everyone who purchases the radio will have years of happiness.

 

What technique does the advertisement use to achieve its purpose?

A. It encourages people to join the rest of society in buying a new car.
B. It presents a type of car as a new and exciting purchase.
C. It makes positive generalizations about people who buy cars.
D. It shows a car that will appeal to viewers’ sense of nostalgia.

B. It presents a type of car as a new and exciting purchase.

Jamie is analyzing an advertisement that suggests people will impress their friends by wearing a certain brand of clothing. What persuasive technique is being used?

A. simple solution
B. nostalgia
C. positive association
D. beautiful people

C. positive association

 

How does this advertisement achieve its purpose?

A. by indicating that everyone except the viewer is enjoying riding on a new type of train
B. by contrasting the image of a sleek, modern train with old-fashioned forms of transportation
C. by evoking a sense of nostalgia with drawings of old-fashioned forms of transportation
D. by highlighting the idea that some forms of transportation are too modern for the average viewer

B. by contrasting the image of a sleek, modern train with old-fashioned forms of transportation

To evaluate a piece of media means to

A. express the main idea in a clear and specific way.
B. disseminate the contents to a wide audience.
C. judge the purpose and message in a thoughtful way.
D. communicate the information to a group of people.

C. judge the purpose and message in a thoughtful way.

Read the sentence.

The poster includes bright, pretty colors to catch the viewer’s attention and evoke a sense of joy.

Which is the most accurate and precise replacement for the underlined word?

A. vibrant
B. jarring
C. understated
D. nice

A. vibrant

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