Consumer satisfaction with a product or service is greatly influenced by its quality. As per the ISO standard, quality encompasses the combination of features and characteristics that enable the product or service to meet stated or implied needs. Hence, quality relies on both the provided features and the level of customer satisfaction.
Quality is not solely determined by features; it also includes aspects like good design, functionality, reliability, consistency, durability, after-sales service, and value for money. In today's competitive market, attaining high quality is crucial as it leads to customer satisfaction and loyalty. This results in repeat purchases and positive word-of-mouth recommendations.
The rise in competition has made a company's success heavily reliant on its product's quality. Product quality offers various be
...nefits such as customer loyalty and establishing a strong brand reputation. Retailers are inclined towards stocking these high-quality products as they help boost sales.
In addition to that, superior product quality enables companies to charge higher prices while reducing costs through minimizing returns and replacements. Ultimately, these favorable outcomes benefit not only customers but also the staff involved in producing the product.
With the globalization of markets and the implementation of standards, quality is now given greater significance. However, has it not always been important? Upon studying the history of quality improvement, it becomes evident that quality was previously defined as the fulfillment of a product's purpose. Craftsmen were responsible for creating or constructing items that served their intended function...
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