The Competitors of Slatterys Essay Example

not to visit Slattery's, and instead go to one of the local supermarkets. One beneficial aspect which Slattery's holds over supermarkets, such as Morrisons, is the fact that it does delivers, unlike Morrisons, therefore customers are more likely to purchase goods from Slattery's as this means they don't have to travel also, if a customer wants a personalized cake Morrisons cannot fulfil their need; therefore they have to go to Slatterys who provide a personalized cake for any celebration.Also, another reason people go to Slatterys instead of supermarkets is because Slatterys use premium ingredients, from foreign countries e.g. coco beans from Africa, which are healthier.

This makes the chocolate more desirable for customers, meaning more customers come. Also, a vast variety of Slatterys chocolate range are hand made, which makes the chocolate more desirable, unlike the chocolate selection at Morrisons like Galaxy were there are lots of preservatives in it and are made in a factory.At Slatterys there is a built in dining room, which offers a wide selection refreshments for customers, and sit whilst listening to music being played from a piano. Morrisons, on the other hand, has a small dining room in a noisy and uncomfortable environment, due to the fact that it is near to the work registers.

As Slattery's is a chocolatier, new chocolate courses have been created where you can come and learn many different skills from the art of chocolate work, sugar modelling, cooking and many more. Thereare courses to suit amateurs and professionals alike- this attracts people who are thinking of opening a chocolate shop in the future, for experience.ThorntonsAnother major competitor of Slattery's is Thorntons, which is

located in the Millgate shopping centre, about 15 minutes away from Slatterys. Thorntons which is a chocolatier is a competitor of Slatterys because it sells chocolate with cheaper prices than Slatterys, therefore, people who are conscious of spending money would go to Thorntons instead of Slatterys, to maximise the amount of money they save.However, unlike Slatterys, Thorntons is in a shopping centre so if a customer wanted a product they have to park up in a car park, which they have to pay to use, and then walk into the shopping centre, unlike Slatterys were they can park in a free car park next to the premises and walk in and get the product they desire; which saves time and money.

Moreover, unlike Slatterys, Thorntons cannot offer personalized cakes and only have a set selection of cake and chocolate, unlike Slatterys, were the customer can chose the details of the cake, from the colour to the flavour. This makes the cakes at Slatterys more desirable, however, more expensive.CadburysCadburys is also a main competitor of Slatterys, as they also sell chocolate as well, but they sell a much smaller selection of chocolate than Slatterys. Another reason why Cadburys is a major competitor of Slatterys is because their chocolate is a lot more accessible, unlike Slatterys due to the fact that it only has one store, which in contrast to Cadburys has chocolate in nearly every newsagent and supermarket. Moreover, a third reason why Cadburys is a key competitor of Slatterys is because their chocolate is considerably less expensive; this would attract people that are money conscience.

However, Slatterys has various advantages over Cadburys, such as, Slatterys chocolate

is much healthier than Cadburys because the chocolate at Slatterys is made from cocoa beans and butter, unlike Cadbury's chocolate which is made from vegetable fat. Also, another advantage Slatterys has over Cadburys is the fact that the customer can have the chocolate customized to exactly how they like, unlike Cadburys who can't.Other CompetitorsAs well as being a chocolatier, Slatterys also has a cafe were customers can enjoy a variety of refreshments such as: cakes, tea or coffee. However, the area that Slatterys is located in, Slatterys isn't the only cafe business. There are also quite a few other cafe businesses in the Whitefield area, due to this Slatterys has to make sure there products are at a high-standard and they provide a high-quality customer service so customers are retained, so they don't decide to visit other competitors instead of Slatterys.