Thank You for Arguing Chapters – Flashcards

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Chapter 1 "Open Your Eyes"
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Introduction to establish that argument is everywhere. Used for persuasion. Argument is the essential skill of leadership
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Chapter 2 "Set your Goals"
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rhetorical argument is different from the way that "argument" is defined and perceived today. In an argument, each side tries to win over an audience. Fight to win. Argue to achieve. Success is when the audience is persuaded. Seduction is a useful tool to persuade and influence others.
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Chapter 2 "Set your Goals", Cicero's 3 goals
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1. stimulate your audiences emotion 2. change its opinion 3. get it to act (mood, mind, and willingness)
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Chapter 3 "Control the Tense"
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Identify the issue. Blame=past-deals with forensic rhetoric Values=present-hands good vs. bad (demonstrative rhetoric) Choice=future-deliberative rhetoric Anticipate objects, don't debate the undebatable, stay in the right tense
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Chapter 4 "Soften them Up"
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Logos-argument by logic-use what the audience is thinking Ethos-argument by character-employs the persuader's own personality/ reputation Pathos-argument of emotion-not respected but useful Sympathize, ethos most important
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Chapter 5 "Get them to like You"
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Each era/time period has its rues, humans adapt around changes in social environment Deliberative argument isn't about the truth-its about choices Decorum is the art of the appropriate, act ay audience expects you to act
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Chapter 14 "Spot Fallacies"
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types of logical fallacies, how to spot them, and how to counter them. 1. Does the proof hold up? (examples good or bad, examples don't match, or none) 2. Am I given the right number of choices? 3. Does the proof lead to the conclusion? (identical, distraction, proof fail to lead to the conclusion) 4. Who cares 7 Deadly Sins
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Chapter 15 "Call a Foul"
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Fight is a foul. Argument is not fighting;play to win, not to fight. 7 Fouls: 1. Switching tenses away from the future 2. Inflexible Insistence on rules 3. Humiliation 4. Innuendo 5. Threats 6. Nasty Language or signs 7. Utter stupidity
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Chapter 23 "Give a Persuasive Talk"
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ethos then logos then pathos 1. invention 3.Style 2.Arrangement 4. Memory 5. Delivery -Introduction -Narration -Division -Proof -Refutation -Conclusion
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