Social Network Analysis Flashcards, test questions and answers

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What is Social Network Analysis?

Social Network Analysis (SNA) is the process of examining the relationships between individuals and organizations within a social network in order to identify patterns, uncover hidden connections, and better understand how information flows. SNA can be used to identify influential people in a network or to determine how effective certain communication channels are. It can also provide insight into the structure of a network and its potential vulnerabilities.At its core, SNA is an interdisciplinary science that uses data from multiple sources including surveys, interviews, observational data, archival records, and more. The goal of SNA is to uncover patterns of interaction between individuals that may be influencing their behavior or attitudes towards each other or their environment. These patterns can then be used to develop strategies for improving social outcomes such as reducing crime or increasing access to services.In essence, SNA seeks to understand the behavior of people by looking at their relationships with each other rather than just examining individual traits or behaviors in isolation. By understanding how different actors interact with one another within a network structure it becomes possible to predict future behavior and make informed decisions about interventions that could improve outcomes for everyone involved. This has become particularly relevant in recent years as networks have grown increasingly complex and connected with social media providing an increasingly detailed picture of human interactions online.