Which of the following statements about organic search is TRUE? Select one: a. 20% of organic search results account for 80% of clicks. b. Search engine optimization uses a/b testing to identify the most effective key words. c. 90% of clicks go to organic search results. d. All of these statements about organic search are true. e. You need to create at least one clickable ad for each organic search result.

c. 90% of clicks go to organic search results. More test answers on https://studyhippo.com/mktg-431-quiz-13/

Both paid search traffic and paid referral traffic are the result of… a. Successful search engine optimization efforts. b. Online advertisements. c. Offline advertisements. d. Bribes to webmasters.

b. Online advertisements. More test answers on https://studyhippo.com/chapter-1-quiz-digital-marketing-foundations/

SEO (Search Engine Optimization)

Positive brand search results More test answers on https://studyhippo.com/pur-4932-midterm-study-guide/

Search engine optimization (SEO) techniques play a minor role in a Web site’s search ranking because only well-written content matters.

False More test answers on https://studyhippo.com/mistakes-in-ch-8-testbank/

The acronym SEO stands for a. Systems Engineering Operations b. Sales, Engineering, and Operations c. Search, Engineering, and Operations d. Search Engine Optimization e. Systems Engineering Optimization

The correct answer is D. SEO stands for search engine optimization, choice D, an important factor in online marketing. Choices A, B, C, and E are incorrect because they misstate what SEO stands for, search engine optimization. More test answers on https://studyhippo.com/principles-of-marketing-iii/

11) Individual Web pages or clusters of pages that function as supplements to a primary site are ________. A) search engine optimization B) pay-per-click ads C) delighters D) microsites E) touch points

D More test answers on https://studyhippo.com/marketing-management-chap-21/

12) The average click-through in terms of the percentage of consumers who click on a link for ________ is about 2 percent. A) search engine optimization B) pay-per-click ads C) standard banner ads D) microsites E) rich media banner ads

B More test answers on https://studyhippo.com/marketing-management-chap-21/

13) The average click-through in terms of the percentage of consumers who click on a link for ________ is about 0.8 percent. A) search engine optimization B) pay-per-click ads C) standard banner ads D) microsites E) rich media banner ads

C More test answers on https://studyhippo.com/marketing-management-chap-21/

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Search Engine Optimization Flashcards, test questions and answers

Q: Search Engine Optimization (SEO)

– the process of gaining rank in search results – marketing discipline focused on growing visibility in organic (non-paid) search engine results – integral part of getting a site to rank high in the various search engines in order to attract potential customers – GOALS: increase your online ranking, drive traffic and increase awareness More test answers on https://studyhippo.com/rit-internet-marketing-final-december-2016/

Discover flashcards, test exam answers, and assignments to help you learn more about Search Engine Optimization and other subjects. Don’t miss the chance to use them for more effective college education. Use our database of questions and answers on Search Engine Optimization and get quick solutions for your test.

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of optimizing a website or webpage in order to make it more visible in organic search engine results. SEO involves a variety of techniques, such as choosing the right keywords, creating content that is optimized for search engines and improving website structure, so that when someone searches for a specific term, your website appears at the top of their search results. SEO can be a powerful tool to increase traffic and visibility for your site, as well as improve your brand’s reputation online.The first step in any SEO strategy is to understand what keywords people are using to find related content on Google or other search engines. You should identify phrases used by potential customers when researching topics related to your business niche or industry. You can use tools like Google Ads Keyword Planner or Ubersuggest to help you research relevant keywords. Once you have identified popular keywords relevant to your business, you can start optimizing them on both on-page and off-page factors such as titles, meta tags and descriptions.Another important aspect of successful SEO is creating quality content that both users and search engine bots will find appealing. Content should be interesting enough that people want to read it and share it with others; this will help improve rankings over time by increasing backlinks from authoritative websites pointing back at yours. Quality content also helps establish trust with visitors who may become paying customers in the future. Additionally, it’s important that all pages are easily accessible from any page via internal links; this helps crawlers easily access new pages from existing ones without having to start from scratch each time they visit a page on the website. Last but not least, technical optimization plays an important part in any successful SEO campaign. This includes making sure all code is clean and follows best practices so that bots can crawl through pages effectively without running into issues such as long loading times or broken links due to incorrect coding practices being used when building out the site structure Lastly setting up 301 redirects for old URLs which have been deleted but still rank highly in organic searches allows users who click these old URLs land directly where they were intended instead of an error page letting them know the page no longer exists/was moved etc. Following these steps will ensure your website has strong visibility on major search engines like Google which could result in higher traffic numbers leading towards increased sales/leads etc.