A plan for primary data collection spells out the specific research approaches, contact methods, ___, and instruments that researchers will use to gather data

sampling plans More test answers on https://studyhippo.com/mktg-3810-ch-4/

Choices for primary data collection (3)

1. Personal question asking 2. Computer-assisted questioning 3. Respondents answer without assistance More test answers on https://studyhippo.com/chapter-2-marketing-research-process/

_____ is the most widely used method of primary data collection

survey research More test answers on https://studyhippo.com/hospitality-marketing-exam-2/

part of step 2 of marketing research developing the research plan, planning primary data collection

data info collected for the specific purpose at hand research approaches: observational research: gathering of primary data by observing relevant people, actions, and situations, can yield info that others are unwillingly or unable to provide. feelings that motivate buying power cannot be observed, long run behavior is difficult to observe so people supplement with survey research ethnographic research: involves sending trained observers to watch and interact with consumers in their natural environment., yields the kind of details that don’t emerge from traditional research questionnaires or focus groups. trad research seeks to test known hypth and obtain answers to well defined questions, while observational research generates customer and market insights. , allows companies to zero in on their customers desires survey research: approach best suited to gathering descriptive information. can be structured asking a list of questions to individuals in the same way or unstructured letting the interviewer guide the interview according to answers. can be direct or indirect, surveys are flexible, used to obtain many kinds if info in different situations, provides info quicker and at a lower cost. limitiations: people sometimes cant answer bc they don’t remember , may feel weird with privacy concerns with interviewer, busy ppl might not want to take the time. may answer to look smarter may base answer off of interviewers happiness. More test answers on https://studyhippo.com/ch-5-hosp/

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Primary Data Collection Flashcards, test questions and answers

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What is Primary Data Collection?

Primary data collection is an important part of the research process. It involves collecting data directly from sources, rather than relying on already existing information gathered by other researchers. Primary data can be collected through interviews, surveys, field observations and experimentation. The use of primary data collection provides researchers with the opportunity to ask specific questions, collect targeted responses and gain insights into the research topic that would not be available through secondary sources.When collecting primary data it is important to consider who will provide the data and what methods will be used in order to ensure valid results. Interviews are a common method of collecting primary data with researchers being able to ask open-ended questions and get detailed responses from participants. Surveys are another popular option as they allow for a large number of respondents to complete the survey quickly and accurately. Field observations are best for gaining an understanding of a particular phenomenon first-hand and experiments can help identify cause-and-effect relationships between variables.Once primary data has been collected it should be analyzed carefully in order to draw meaningful conclusions from it. The researcher should look for patterns or trends that may help explain the study’s objectives before drawing any conclusions. Additionally, all raw findings should be documented appropriately so they can be referenced at later stages in the research process if needed.In conclusion, primary data collection plays an important role in any research project as it allows researchers to gain direct insights into their topic without having to rely on secondary sources for information. Understanding when, how and why to use different methods is essential when conducting any form of primary research in order to ensure reliable results that can further inform our understanding of a particular problem or issue .