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Day After Day
Near The End
Diary of Anne Frank Study Guide Answers – Flashcards 50 terms
50 terms
Preview
Diary of Anne Frank Study Guide Answers – Flashcards
question
What city is Mr. Frank's factory located in?
answer
Amsterdam, the Netherlands
question
Who is most annoyed by Anne's behavior in the attic?
answer
Dussel
question
Anne gets along best with her _____
answer
Father
question
What does Anne spill on Mrs. Van Daan's coat?
answer
Milk
question
During the Hannukah celebration, Peter makes a big noise. What did he do?
answer
He fell off a chair trying to turn off the overhead light.
question
What does Mr. Kraler need to survive when he becomes ill?
answer
a blood transfusion
question
What is characterization?
answer
the way the author reveals information about a character
question
What are 2 relationships that develop positively in the attic?
answer
Anne & Peter, Anne & Mr. Van Daan, Anne & Mrs. Frank
question
In act 2, scene 2 why does Mrs. Frank defend Anne & Peter's privacy? What does Mrs. Van Daan do?
answer
Mrs. Frank is generous; she wants her children to be happy and fulfilled. Mrs. Van Daan, on the other hand, is jealous of the excitement and joy the young people feel at the start of a new relationship.
question
What is a flashback?
answer
an interruption in the present action of a plot to show events that happened at an earlier time
question
In the first scene, what hints about what happened to Mr. Frank & Miep?
answer
Their appearance has changed dramatically—Mr. Frank's hair has turned white and he has visibly aged. Miep is pregnant. Both characters are solemn in the opening scene of the play, and their dialogue indicates deep sadness and regret.
question
At what point does the play switch from 1945 to 1942?
answer
Act 1, Scene 2
question
How do we know that the scene has changed back to 1945 at the end of the play?
answer
Mr. Frank & Miep's appearences, the ransacked office
question
Why are only Miep, Mr. Frank, and Kraler on stage at the end of the play?
answer
They are the only surviving cast members
question
How much time has passed between act 2 scene 4 and act 2 scene 5?
answer
1 yr, 3 months
question
What is Irony?
answer
a contrast between expectation and reality
question
What is ironic about the cake that Miep brings saying "Peace in 1944"
answer
1944 is the year the residents of the Secret Annexe are caught. It will not be a peaceful year for the characters. We know this is true, but the characters do not. This is dramatic irony.
question
What, in addition to cutting the cake, causes stress & arguements between the characters?
answer
They are starving, irritated, and living in fear of being caught
question
What does Mr. Kraler mean when he says he cant get near a doctor?
answer
They are very scarce due to the war
question
Why does Mr. Frank want to offer Carl half the money? What does Dussel want to do instead?
answer
To determine whether or not Mr. Kraler is being blackmailed. Dussel wants to give Carl all of the money he has requested. (These responses are indicative of the characters' personalities and serve as an opportunity for the playwrights to remind the audience about the differences in the characters.)
question
When Peter and Anne lock Dussel out of his room what does he do and whY?
answer
Dussel goes to Peter's room so that he will not have to interact with the characters who are in the main room. He is anti-social. He is uncomfortable when he is expected to spend time with others.
question
Near the end of Act 2, Scene 1, Anne uses an extended metaphor to describe the group's hungry stomachs. What does she compare them to?
answer
An orchestra tuning
question
Why is Anne's complaint about being treated like a baby dramatic irony?
answer
She wants to be treated like a grown-up, but when her mother has grown-up expectations of her, Anne behaves immaturely.
question
25. What is ironic about the references the characters make to the outside world in Act 1, Scene 3?
answer
We know that they will never be able to participate in their pastimes again.
question
28. Mr. Frank uses concrete imagery at the beginning of the play in describing what might happen if Peter grows any more. What is the effect of Mr. Frank's speech to Peter?
answer
Humor
question
Mrs. VanDaan describes her girlhood dates in Act 1, Scene 3 using figures of speech. What do the phrases "swarming with boys" and "buzzing round like bees around a jam pot" mean in this context?
answer
she was VERY popular
question
Anne gives Mr. Frank a scarf for Hanukkah. The scarf stands for Anne's love and respect for her father. Why did the playwrights have Mr. Frank rediscover the scarf during the first scene of the play, before the flashback?
answer
To provoke his memory and show his feelings
question
When Mr. Frank comforts Anne after her nightmare, the playwrights use Anne's own words to characterize her. How is she trying to improve as a person?
answer
She wants to keep the "bad anne" inside and the "good anne" outside
question
What does Mr. Frank do after the group hears a noise downstairs during the Hanukkah celebration??
answer
he shows his bravery by going downstairs to investigate
question
In Act II, Scene 3, Mr. Van Daan steals again and is caught. This is the final injustice for Mrs. Frank, the gentlest person in the group. Her husband says to her what might be said of many characters by the end of the play: "I've never seen you like this before." Mrs. Frank has been pushed past her limit, and she has revealed her truest feelings. How does Mrs. Frank expose her feelings? She explodes! How do the other characters react?
answer
Mr. Dussel appears to agree with Mrs. Frank. This is evident when he begins counting out the potatoes. The others are horrified.
question
Do you think they have changed, too?
answer
Yes! Anne even tries to help Mr. Van Daan as he struggles to the bathroom in shame.
question
In reality, the Franks had a radio, so they knew what was happening in the war. The radio told them about the Allied invasion of Africa and about the Allied landing in Normandy. But the playwrights found it more dramatic to have Miep or Mr. Kraler bring news into the hiding place. The news they bring often contrasts with what is happening onstage. What news does Miep bring in Scene 3, and how does it affect the others?
answer
The allies have landed in Normandy & the atticers are thrilled!
question
At the beginning of scene 4, what 2 things are creating tension in the attic?
answer
There are actually three things: the telephone is ringing, none of the workmen have arrived at work, and they haven't seen Miep in three days. Students should be able to identify at least two.
question
What is the climax?
answer
The Nazis arrive to capture the members of the Secret Annex
question
At first glance, Act 2, Scene 5 might seem unnecessary. However, it is important. What do you think this last scene accomplishes?
answer
It provides closure
question
Which scene includes both the falling action AND resolution of the play?
answer
Act 2, scene 5
question
What did Anne get everybody for Christmas?
answer
A. Otto Frank- a scarf B. Edith Frank- an I.O.U. C. Mouschi- a ball of paper D. Peter- a razor E. Putti Van Daan- cigarettes F. Petronella Van Daan- shampoo G. Dussel- earplugs H. Margot- a crossword puzzle book
question
41. Who says what? A. "Of course you're not. You've got nice eyes...and a lot of animation, and ..." B. "We don't need the Nazis to destroy us. We're destroying ourselves." Mr. Frank C. "The radio...The BBC! They said they landed on the coast of Normandy." Miep D. "...he closed the door and asked me...how's Mr. Frank? What do you hear from Mr. Frank?" Kraler E. "Jopie's my best friend. I wonder what she'll think when she telephones and there's no answer?" Anne F. "It's illegal, then, the ration books? We've never done anything illegal before." Mrs. Frank G. "No! No! No! Don't you dare take that! It's mine, you hear?" Mrs. Van Daan H. "I'm hungry." Mr. Van Daan I. "I thought you were fine just now. You know just how to talk to them." Peter J. "I don't lose track of the days! I know exactly what day it is!" Dussel
answer
A- Margot B- Mr. Frank C- Miep D- Mr. Kraler E- Anne F- Mrs. Frank G- Mrs. Van Daan H- Mr. Van Daan I- Peter J- Dussel
question
When the Frank family went into hiding, they left behind an elaborate display of a "rushed" exit from their home. They even left a scrap of paper with "Switzerland" written on it. Why did they do this?
answer
They wanted the Nazis to believe they evacuated to switzerland
question
At the start of Act I, Scene 2, the Frank family arrives onstage in the following order: Mr. Frank, Mrs. Frank, Margot, and Anne. Why did the playwrights arrange it this way?
answer
Mr. Frank is the leader of his family and the leader of the entire group in the attic. He arrives first to establish this role. Mrs. Frank and Margot are happy to follow Mr. Frank's lead. Anne is given a dramatic entrance—her mother calls for her and she bounds onto the stage—so that the audience can give the lead character a round applause.
question
3 words to describe Mrs. Van Daan?
answer
materialistic, selfish, frightened
question
3 words to descrive Mrs. Frank?
answer
polite, controlled, kind
question
47. How do the events following Anne's nightmare in Act I, Scene 4 reveal tensions between Anne and two other members of the household
answer
Anne & Her mom, Anne & Dussel
question
According to Dussel, how does the robbery lead to the discovery of the hidden Jews?
answer
Dussel believes that the thief will eventually be caught and will use the Jews as a bargaining chip for his own release
question
49. What is the time span of Act II?
answer
January 1944- November 1945
question
50. Mr. Kraler told Carl about a rumor that the Franks had escaped to Switzerland. Why did Mr. Kraler do this?
answer
To protect them and convince Carl they are hidden
question
Who is Carl?
answer
The theif and blackmailer
question
52. After Mrs. Van Daan defends her husband's theft, Mrs. Frank cries out, "I've watched you day after day and I've held my tongue!" What does the idiom "held my tongue" mean?
answer
Kept my feelings to myself
question
What is Dussel's response to the phone ringing and no sight of Miep?
answer
He becomes frantic. He desperately wants Mr. Frank to answer the phone.
question
Why is it important to Peter that Anne is now quieter?
answer
It indicates to Peter that Anne is more mature.
Child Directed Speech
Crossword Puzzle
Developmental Psychology
Information Processing Theory
Life Span Development
Primary Circular Reactions
Small Group Activities
Tertiary Circular Reactions
Chapter 6 child development – Flashcards 47 terms
47 terms
Preview
Chapter 6 child development – Flashcards
question
The Swiss scientist who emphasized that infants are active learners and that early learning is based on sensory and motor skills was:
answer
Jean Piaget.
question
Piaget believed children begin to develop cognitively at:
answer
birth.
question
The infant's first sensorimotor activities are:
answer
reflexes.
question
In Piaget's terminology, sensorimotor stage two is describes by:
answer
the first acquired adaptations.
question
In which of Piaget's sensorimotor stages do infants become aware of things and respond to people and objects?
answer
stage four.
question
An example of stage-three behavior is:
answer
looking for a smile and smiling back.
question
Which of the following capabilities is listed in the text as an example of where a baby's goal-directed behavior comes from?
answer
All of these answers are correct.
question
The principle of object permanence is demonstrated by an infant's:
answer
being willing to let go of an object.
question
Once infants become active in exploration and experimentation within their environment, they are engaging in:
answer
tertiary circular reactions.
question
The scientific method used by an infant in stage five is:
answer
trial and error.
question
When infants observe other's actions and then imitate them at a later time, they have exhibited:
answer
deferred imitation.
question
A scientific term for becoming bored with an object after repeated exposure to it is:
answer
habituation.
question
Which of the following theories compares human thinking processes to the processes of a computer?
answer
information-processing theory.
question
Information-processing theorists believe that perception:
answer
is something each individual experiences in his or her own way.
question
An infant would least prefer to look at:
answer
the family dog sleeping on the floor.
question
Which type of memory most likely begins in infancy?
answer
implicit memory.
question
Elaine communicates with her new baby in child-directed speech, also known as:
answer
motherese.
question
The term holophrase is used to denote:
answer
the infant's use of one word to express a whole thought.
question
Which of the following groups is most likely to ascribe to the idea that "children should be seen but not heard?"
answer
fathers from low-SES households
question
The theorist who believed that children learn languages when they are reinforced by parental attention was:
answer
B.F. Skinner
question
Which of the following research results provides support for the social impulses theory of language learning?
answer
Toddlers learn new words best when they are taught in person.
question
Piaget called the infants first period of cognitive development:
answer
sensorimotor intelligence.
question
According to Piaget, the core of intelligence is:
answer
Adaptation.
question
The Piagetian sensorimotor stages that involve the infant's responses to her own body are:
answer
stages one and two.
question
According to Jean Piaget, the two elements of adaptation are:
answer
assimilation and accommodation.
question
A baby kicks its legs, smiles, and deliberately kicks its legs again. These actions are repeated for several minutes. According to Piaget, this is an example of:
answer
A primary circular reaction.
question
The objects continue to exist when they cannot be seen defines:
answer
object permanence.
question
Piaget's basic test for object permanence involves:
answer
showing a baby an interesting toy and then covering it with a cloth.
question
Piaget referred to toddlers in stage five as:
answer
little scientists
question
Information-processing theorists would describe perception as a(n):
answer
Cognitive Process.
question
Which of the following best defines the term affordance?
answer
the opportunity for perception and interaction that is offered by people, the environment, and objects.
question
The affordances that are actually perceived depend on the individual's:
answer
sensations, past experiences, and immediate motivation.
question
An illusion of a drop between one surface and another is called a(n):
answer
visual cliff.
question
According to dynamic perception, 1-year old Diane would most prefer to look at:
answer
a mobile spinning over her head.
question
A ____ is an experience that helps people recollect an idea, thing, or event.
answer
reminder session.
question
Verbal skills are necessary for which type of memory?
answer
explicit
question
Which type of memory most likely beings in infancy?
answer
implicit memory.
question
The usual order of the development of spoken language is:
answer
reflexes, cooling, babbling, spoken words.
question
When Becky's mother speaks to her, she uses a high-pitched voice, simple words or places, and lots of repetition. AT four months of age, Becky delights in her mother's use of:
answer
Child-directed speech.
question
Research has found that "baby talk" is:
answer
characterized by a high pitch, simple vocabulary, and short sentences.
question
Using the word "more" to mean "I want another cookie" is an example of a(n):
answer
holophrase.
question
As early as 5 months old, babies seem to prefer:
answer
adults who engage in child-directed speech.
question
Which of the following positively correlates with early onset of the naming explosion?
answer
the mother's responsiveness to the child's language.
question
According to Chomsky's theory of language acquisition:
answer
Children have an inborn ability to learn language.
question
The language acquisition device (LAD) was proposed by Chomsky to explain:
answer
the universal inborn ability to learn language.
question
The idea that "multiple attentional, social and linguistic cues" contribute to early language learning supports the idea of:
answer
A hybrid theory of language learning.
question
How might games like "peek-a-boo" facilitate the mastery of conversation?
answer
teaches turn taking
Among The Best
Biology
Chemistry
Compounds
Crossword Puzzle
Element
Inorganic Chemistry
Inorganic chemistry crossword puzzle – Flashcards 23 terms
23 terms
Preview
Inorganic chemistry crossword puzzle – Flashcards
question
bonds where an element acquires an electron and the other element losses an electron are termed ___ bonds
answer
ionic
question
pH of a neutral solution
answer
seven
question
number of neutrons in a typical hydrogen atom
answer
None
question
This functional group has a double bond oxygen with a terminal carbon
answer
aldehyde
question
Maximum number of electrons that the second orbital/shell can hold
answer
Eight
question
This compound is composed of three hydrogens and one nitrogen atom
answer
Ammonia
question
group of elements associated with a molecule that is involved in condensation or hydrolysis of molecules is called a _______ group
answer
functional
question
an atom that is missing electrons or has extra electrons
answer
ion
question
anything that releases hydrogen ions in the presence of water
answer
Acid
question
bonds where electrons are shared between the elements
answer
Covalent
question
a substance with two or more different elements
answer
Compound
question
number of bonds a hydrogen atom usually has
answer
one
question
this number represents the strongest base
answer
fourteen
question
that part of an atom that has a negative charge
answer
electron
question
this functional group has a double bond oxygen on a middle carbon
answer
ketone
question
Maximum number of electrons that the first orbital/shell can hold
answer
two
question
Atoms usually have an ____ number of electrons and protons
answer
equal
question
anything that releases hydroxyl in the presence of water
answer
base
question
A substance that can't be broken down by chemical reactions
answer
Element
question
the _____ is made of protons and neutrons
answer
nucleus
question
this number represents the strongest acid
answer
Zero
question
a substance with two or more atoms
answer
Molecule
question
Number of bonds that Carbon usually has
answer
Four
Crossword Puzzle
Marketing
Principles Of Marketing
Marketing Ch.4 Mini Test – Flashcards 67 terms
67 terms
Preview
Marketing Ch.4 Mini Test – Flashcards
question
One way to segment markets for business customers is by industry type. This approach is attractive because many industries have __________ which makes it cost effective to communicate with businesses in that Industry?
answer
Trade associations.
question
A(n) ______________ targeting strategy uses a mass market approach to reach as many people as possible with the same marketing mix.
answer
Undifferentiated
question
According to Michael Porter, there are three fundamental marketing strategies. Why is this important to understand in a discussion of market segmentation?
answer
Because there is only room for one low-cost producer in an industry, everybody else will need to use a differentiation or focus strategy. Market segmentation is a tool you can use to help differentiate your product.
question
Adam had an idea for a new smartphone accessory. He showed his idea to ten of his friends. Three of them loved the idea, four of them thought it was OK, but nothing special and three of them hated the idea. If he develops the product, he will need to sell at least 10,000 in order to make money. He was wondering whether or not to develop the product when he remembered the law of large numbers from Professor Robertson's marketing class. Based on that, he decided to __________?
answer
Continue to develop the product knowing that because there are millions of smartphone users, there will probably be a large enough group who like the product for it to be successful.
question
Baking soda is an ingredient in cooking. It also has the property of absorbing odors. The Arm and hammer company found that many people were leaving an open box of baking soda in their refrigerator to absorb food odors. In order to take advantage of this opportunity, they developed a special package with many air vents specifically for use as a refrigerator deodorant. Arm and hammer used ______________ segmentation to develop this product?
answer
Buying situation
question
Which of the following statements about the bin theory or memory is FALSE?
answer
All of these statements about the bin theory of memory are true.
question
Which of the following sources of information is frequently ignored when determining a company's actual market position?
answer
Complaints from dissatisfied customers.
question
Bruce wanted to open a coffee shop. He knew his coffee was way better than anything Starbucks could do so he opened his first store across the street from a Starbucks Store. He ran advertisements in the local paper claiming "Bruce's Brew is better than Starbucks Stuff" and offered a money back guarantee to any Starbucks customer who was willing to try a cup of Bruce's Coffee. Bruce is using a _______________ positioning strategy.
answer
Head to head
question
Bruce wanted to open a coffee shop. He knew his coffee was way better than anything Starbucks could do because he ran taste tests with people in the neighborhood. He found that people in his area preferred their coffee with just a hint of cinnamon in it. When he opened his first store across the street from a Starbucks store, he ran advertisements claiming "Bruce's Brew is the spice of life," and offered a coupon good for a free cinnamon grinder with purchase of Bruce's Best. Bruce is using a _______________ positioning strategy.
answer
Differentiation
question
____________ is understanding how customers perceive your product and managing their perceptions relative to competing products?
answer
Positioning
question
How many segments should a company target?
answer
The number that allows you to maximize profits with the resources available to you
question
According to Michael Porter's theory discussed in class, which is best strategy to use when you are not the low cost producer in an industry?
answer
Differentiate your product.
question
One of the issues facing _______________, people born between 1946 and 1964 is coming to terms with growing older?
answer
Baby boomers
question
OK, so you have successfully divided the potential market into three target market segments. What do you do next?
answer
Create specific product/market offerings to satisfy unmet needs in each segment
question
The fact that people different people might use the same product for different reasons is a problem when it comes to segmentation based on buyer behavior.
answer
False
question
In the three circles positioning framework presented in class, what does "the bar" represent?
answer
Areas where you need to be competitive, but will not give you a competitive advantage
question
Roxanne has completed her positioning analysis and has decided that there is an opportunity to create an adult milk beverage that is enhanced with vitamins. Currently, her company does not make such a product, nor for that matter do any of her competitors. Roxanne has the opportunity to?
answer
Create a new category by introducing a product that is different from anything else on the market.
question
Roxanne has completed her positioning analysis and believes she understands why her adult milk beverage has been performing so badly. Her product was the first product to use aseptic packaging, which allows milk to be stored at room temperature for long periods of time. Introduced in 1999, the product was positioned as a survival food because everybody was worrying about Y2K problems at the turn of the century. Today people are more concerned about nutrition and her aseptic milk is very low in fat. To take advantage of this, she changes her advertising slogan from "It will keep you alive in the next century" to "A healthy beverage, ready and waiting". Roxanne is trying to?
answer
Reposition her product against itself
question
The goal of positioning is to have your product become the exemplar for its category.
answer
True
question
According to Ries and Trout, consumers organize products into categories in their minds. The goal of positioning is to?
answer
Make it so that your product is the first thing that comes to mind when a category is mentioned.
question
Which of the following is a condition that must be met before you can consider a group of people to be a market segment?
answer
They must be similar to each other, at least with respect to you product.
question
Bruce recently went to the eye doctor because he couldn't see clearly enough to do the sudoko puzzle on his iPad. He could see well enough to drive, just not well enough to do the puzzle. His eye doctor said he had presbyopia, a condition that is common in people who are middle aged. The doctor said that Bruce could continue to do the crossword puzzle, but he would need to wear reading glasses. Clearly, a manufacturer of reading glasses would benefit from using a ______________ segmentation approach.
answer
Demographic
question
Which of the following is NOT a requirement of a market segment?
answer
Environmentally responsible
question
Age cohorts are an effective basis for market segmentation because
answer
People in the same age group share many similar experiences which could affect their consumption patterns
question
A(n) ______________ targeting strategy focuses on one specific marketing segment with one marketing mix?
answer
Focus
question
Why is it that many businesses may be unaware of how they are actually perceived in the market place
answer
Because much of the information executives get is from people who are paid by the company.
question
When retrieving memories, most people access the exemplar and up to two additional memories in the category.
answer
False
question
One of the advantages of the three circles positioning framework is that it shows you where your competitors are wasting their time.
answer
True
question
In the three circles positioning framework presented in class, what area of the chart indicates how you are currently differentiated in the marketplace?
answer
Your unique position
question
In the three circles positioning framework presented in class, which area represents the area for creating an attractive new position in the marketplace?
answer
Opportunity to strengthen position
question
The point of discussing the different bases for segmenting markets was?
answer
You can use any combination of segmentation variables to develop market segments that work for your organization.
question
Iago and Desdemona were merchants selling a variety of goods in Venice Beach. They felt they had saturated the local market and were thinking of expanding their business to a nearby community. What factors should they consider as they decide which geographic segment to enter next?
answer
They should consider all of these factors.
question
The VALS system identifies eight consumer segments based on (1) ____________ and (2) _______________?
answer
Primary motivation, resources
question
Many national magazines such as Time or Business Week contain advertising that is different depending on where in the country the magazine is purchased. These regional editions are useful for marketers trying to communicate with customers who have been segmented according to ____________?
answer
Geograpy
question
What is the 80-20 rule?
answer
In general, 80% of your business comes from 20% of your customers
question
The three circles positioning framework presented in class suggests using all of the following EXCEPT ___________ to help clarify a market position?
answer
Related industries
question
Every time you compare your product to a competitor's, you are promoting your competitor's product.
answer
True
question
Roxanne has completed her positioning analysis and now understands why her line of adult milk beverages has been performing so badly. There are too many competitors out there and she hasn't been able to gain market share from the category leader - Bruce's Power Gulp, a vitamin enhanced milk beverage. She believes there are people out there who would prefer a less-processed product at a lower price. She decides to change her advertising slogan to "The Fresh Alternative to enhanced milk beverages". Roxanne is trying to?
answer
Reposition her product against the competition
question
What is the easiest way to become the category leader for a product category?
answer
Develop a brand new product that is different from anything else on the market.
question
What is the hard way to become the category leader?
answer
Use the marketing mix to improve your position in an existing category.
question
Which of the following is a condition that must be met before you can consider a group of people to be a market segment?
answer
The market potential of the group must be large enough to make it economically viable.
question
Which of these statements about Porter's fundamental strategies is true?
answer
There is only room for one low cost producer in a market.
question
The most attractive market segment for fast food restaraunts is heavy users (no pun intended). These customers visit fast food restaraunts 14 or more times per month on average. This is an example of _______________ segmentation in the fast food industry?
answer
Buying situation
question
What do we mean when we say a market segment is "reachable"?
answer
There is a way of communicating with people in the segment.
question
One of the reasons the examples in class may seem obscure to you is that your instructor was born between 1946 and 1964 and most of the students in marketing 431 are members of ______________, born between 1977 and 1994?
answer
Generation Y (Millennials)
question
The three steps for developing a market position (or for developing any strategy, really) are?
answer
Figure out where you are now, figure out where you want to end up, develop a plan to get you from where you are to where you want to be.
question
A ______________ is a means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands relative to its own and then take marketing action?
answer
Perceptual map
question
Which of the following is NOT a good source of information to use in understanding your current market position?
answer
Self knowledge
question
Which of the following is NOT a way perceptual maps can help you with your positioning strategy?
answer
Determine which of two alternative products your customers will prefer.
question
Roxanne has completed her positioning analysis and has decided that she needs to reposition her product to a more attractive segment. In order to do this she needs to consider?
answer
She needs to consider all of these things.
question
A(n) ______________ targeting strategy develops more than one distinct marketing mix?
answer
Multisegment
question
What is the point you instructor was trying to make when discussing the law of "truly large" numbers
answer
That if you have a large enough group of people there will probably be subgroups who are similar to each other at least in the way they perceive your product.
question
Which of the following was NOT one of the bases for market segmentation discussed in class?
answer
Statistics
question
What is the relationship between the law of truly large numbers and market segmentation?
answer
The law of large numbers is an abstract concept that helps us understand why market segmentation works.
question
Marketers recognize that people living in one part of the country may have tastes that are different than people in other parts of the country. For example, when traveling in the southern United States, Iced tea is served with the sweetener already in it while in the Northern states, iced tea is served unsweetened. These differences are the reason that __________ segmentation can be useful for many products.
answer
Geographic.
question
When retrieving memories, most people access the exemplar and up to two additional memories in the category
answer
False
question
The three circles positioning framework presented in class suggests using all of the following EXCEPT ___________ to help clarify a market position?
answer
Related industries
question
Wilma is developing a website where people can buy or sell gently used baby clothes. Wilma will certainly include include ___________ as a segmentation variable.
answer
Family life cycle
question
Traditionally, which of the bases for segmentation is most frequently used by marketers?
answer
Demographic
question
Stereotyping is a useful tool to use when creating segments based on ethnicity.
answer
False
question
Chun has developed a line of insect repellent with no bad chemicals in it. She used psychographic segmentation to define her primary segment as environmental activists. Which of the following is the WORST way that Chun could communicate with this segment?
answer
Sponsor a fishing tournament where the first prize is a sport utility vehicle
question
The 80/20 principle holds that...?
answer
20 percent of all customers generate 80 percent of the demand
question
You don't have to have a product that appeals to everyone in order to have a successful business.
answer
True
question
Shamiya is the marketing manager for a leading mattress manufacturer. She is in the process of developing a market segmentation scheme for her company. Because delivery costs are very high for mattresses, she is likely to consider ______________ along with other variables as she develops her plan?
answer
Geography
question
Which of the following assumptions about using ethnicity as a segmentation variable is correct?
answer
Both race and culture play a role in consumption patterns.
question
It is more important to evaluate positive information than it is to evaluate negative information when trying to understand how customers perceive your product.
answer
False
question
Many small businesses choose to segment their customers geographically because they can effectively to communicate with their customers using __________?
answer
Local media
1964 Civil Rights Act
Class Action Lawsuits
Comply With The Law
Crossword Puzzle
Equal Pay Act Of 1963
Equal Pay For Equal Work
Federal Law
New York Yankees
crossword puzzle test 2 22 terms
22 terms
Preview
crossword puzzle test 2
question
Prong two of Title IX states that this must be happening
answer
Progress
question
NBA where college basketball players can leave college after one year
answer
One and Done
question
National Collegiate Athletic Association
answer
NCAA
question
First intercollegiate baseball game took place between Amherst College and this college
answer
Williams
question
Gender equity federal Law
answer
Title IX
question
Indoor sports facilities like the barclays center
answer
arenas
question
loans taken out by states, cities towns to pay for facilities
answer
bonds
question
taxes on such things as tobacco and alcohol to help pay for facilites
answer
sin taxes
question
when sports facilities are not used anymore after the olympics or world cup
answer
white elephants
question
first intercollegiate football game was between
answer
rutgers and princeton
question
new arena that hosts the brooklyn nets and NY islanders
answer
barclays center
question
National Association of Intercollegiate Athletics
answer
NAIA
question
New san francisco 49ers football stadium
answer
levi's stadium
question
prong one of the Title IX law refers to this concept for athletics
answer
proportionality
question
when a corporation pays large amounts of money to have their name on a sports facility
answer
naming rights
question
headquarters of the NCAA
answer
Indianapolis, Indiana
question
hospitality, sin, and property increases to help pay for new facilites
answer
taxes
question
domed or outdoor sports entertainment facility that seat 40,000
answer
stadium
question
first university to form college sports club
answer
yale
question
funding such as payments by large corporations to help pay for new sports facilities
answer
private
question
primary users of a sports facility
answer
primary tenant
question
funding like taxes and bonds for a sports facility
answer
public
Crime
Crossword Puzzle
Propaganda
Social Studies
Studies Weekly Crossword Puzzle Week 13 – Flashcards 10 terms
10 terms
Preview
Studies Weekly Crossword Puzzle Week 13 – Flashcards
question
Sons of Liberty
answer
group started by Paul Revere who wanted to get back at England
question
Repeal
answer
to cancel
question
Smuggler
answer
person who brings things into the country illegally
question
Engraving
answer
type of picture Paul Revere made of the Boston Massacre
question
Propaganda
answer
the spreading of information to convince others of an idea
question
Treason
answer
a crime of betraying your country's government
question
loyalists
answer
colonists who wanted the king to stay in charge
question
Stamp Act
answer
1765 rule that made colonists pay taxes on all paper materials
question
Redcoats
answer
nickname for the British soldiers
question
Boycott
answer
refuse to buy
