Team A Product Launch Plan Part Essay Example

will provide them with the drive o continue to produce the much- desired state of the art technology.

They are doing so by creating the phone 7 with new phone features such as the locking and unlocking eye recognition Eye-Lock and CEO-Charge sunlight charging abilities. Market Growth Market growth is contingent on new technology to keep its customers interested as well as to increase profits. Even with the stiff competition, which Apple has to contend with, they still manage to increase sales. According to Forbes Magazine, in Q, 2014 smartness generated $301 million in sales around the world.

It was up 20% from 2013, and Apple's global share of the marathoner market rose to $38 million units (www. Forbes. Com, 2014). The demand for the phone in China was not as favorable.

Even though China is Apple's third largest market, revenue for the quarter decreased by 3% from the previous quarter. The phone 7 and proprietary features is a key strategy to maintain domestic U. S. Market share and increase its sales in China. SOOT Analysis The following SOOT analysis provides an overview of Apple Inc. 's primary strengths and weaknesses as well as the most significant opportunities and threats affecting the organization.

Strengths Strong brand and reputation Extensive marketing and advertising resource races Worldwide operations (retail stores in 14 countries and online stores in 39 countries) Well-developed U. S. Distribution channels Weaknesses Dependence on sales from relatively few products Minimal product offerings at various price points Lack of integration with other operating systems Weak distribution channels in China and India Opportunities Continued acquisition of innovative companies Wearable technology such as watches Mobile payment offerings

Threats Increased competition in core product offering segments Patent infringement lawsuits Strong US. Alarm Potential Competition The direct competition in the smartened market is fierce.

The technology and features are what can set a smartened apart from competitor product offerings. The Apple phone 6, Samsung Galaxy, and the Samsung Note 4 are the top selling smartness for the year 2014. The Apple phone maintained its massive popularity with consumers by balancing design with functionality consumers desire. The Samsung Note 4 is a palette-sized smartened that is flagship for Samsung.

It operates with the Super MAILED technology and has what might be considered the best display on the market. The Samsung Note 4 is known for its S-Pen and all of its added features (Morris, 2014). Product Positioning For today's technology-driven consumer, Apple Inc. 's phone 7 is the most technologically advanced smartened on the market The phone g's patented industry only features provides unparalleled security and convenience. It is achieved through exclusive Eye-Lock Recognition locking and unlocking feature, and CEO-Charge sunlight charging capabilities.

The exclusive Eye-Lock and CEO-charge feature brand names position and differentiate the phone 7 as the leading technological smartened offering.

Conclusion The iconic technology company, Apple has unceasingly seized the smartened market place with its new and ground-breaking features, robust retail network, and significant marketing and advertising resources. Apple's iconic brand status has permitted Apple to continue charging greater prices for perceived greater-quality products. In addition to Apple, the competition including Samsung Electronics Co. Ltd. , Amazon. Com, Inc.

, Google Inc. , Microsoft Corporation, and LAG Electronics continue to innovate and advance the technology in smartened products. In many cases the

competition is levering comparable products at lower costs than Apple. They have initiated a transformation in the smartened market, and Apple's shares have been dropping. The marketing plan presents a strategy to position the phone 7 and its proprietary features in alignment with the desires of the consumer in the domestic and emerging Chinese market.