SWOT Analysis for Hewden Plant Hire Essay Example

A swot analysis is where you look at business like Hewden Plant Hire and you talk about the:

• Strengths (internal)
• Weaknesses (internal)
• Opportunities (external)
• Threats (external)

Swot analysis is a method used in general management as well as marketing scenarios.

Swot consists of investigative the current activities of the company-its strengths and weaknesses then using this and external research to work out the opportunities and threats that exist.

Strengths

There are lots of strengths at Hewden Plant Hire. They are a subsidiary of another larger company which helps them to become bigger. The strengths are:

• UK network- this enables people all over the country to deal with Hewden Plant Hire and also with the depots been widely spread people can get the plant equipment faster.
• Hewden Plant Hire is one of the market leaders and has the highest net worth out of all
  ...

  the companies.

• Hewden Plant Hire has ISO 9002 quality assurance, this shows the customers that they meet certain standards and are a good reliable company.
• Always working on the relationship with customers to ensure that they use Hewden Plant Hire again in the future.
• Having a good management team to run the company efficiently and effectively.
• Hewden Plant Hire is a very profitable company. The latest turnover that it made was �331.8 million.
• Hewden Plant Hire is always getting new and updated equipment. Doing so stops breakdowns and other technical difficulties.

Weaknesses

There are also weaknesses in companies and Hewden Plant Hire is always looking how to improve their weaknesses. The weaknesses are:

• High staff turnover- this is a weakness because it is costing the company masses of money in training people.
• Machine Breakdowns are a major weaknes