Study Guide 8th Grade Persuasive Writing Quiz
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brief persuasive essays that state and defend an opinion on a current issue, usually published in a newspaper
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editorial
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using reliable ____________ can help your argument seem convincing
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research
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a persuasive message paid for by an individual or a company that attempt to persuade people to buy something or to accept an idea
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advertisement
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when you send out words to change people's thinking or to influence their actions, you are using ____________
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persuasion
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persuasive strategy of getting people to feel happy, sad, or angry to help your argument
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pathos
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a written work in which a writer presents a case for or against a particular position
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persuasive essay
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print, broadcast, or visual messages about services such as cleaning, entertaining, or self-improvement
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service ads
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persuasive strategy of using important people or experts to make your argument seem more convincing
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big names
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persuasive strategy of trying to convince your audience that this issue is so important they must act now
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kairos
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writing to convince
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persuasive writing
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print, broadcast, or visual messages about products that consumers can purchase
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merchandise ads
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persuasive strategy of getting people to believe and trust in you to persuade them
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ethos
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stating your argument
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claim
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advertisements that discuss topics such as public safety or health
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public-service announcements
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persuasive strategy of using facts, numbers, and information to convince
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logos
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an appeal to emotion
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pathos
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an appeal to logic or reason
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logos
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an appeal to credibility or character
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ethos
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advertising technique that includes the suggestion that using the product puts the user ahead of the times
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avante garde
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advertising technique in which words are used that suggest a positive meaning without actually making any guarantee
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weasel words
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advertising technique in which the suggestion that some miraculous discovery makes the produce exceptionally effective
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magic ingredients
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advertising technique that includes the suggestion that purchasing this product shows your love of your country
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patriotism
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advertising technique in which positive words, images, or ideas are used to suggest that the product being sold is also positive
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transfer
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advertising technique that suggests that the product is a practical product of good value for ordinary people
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plain folks
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advertising technique that suggests that the use of the product makes the consumer part of an elite group with a luxurious and glamorous lifestyle
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snob appeal
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advertising technique in which the consumer is offered something "extra"
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bribery
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advertising technique that suggests that you should join the crowd or be on the winning side by using a product - you don't want to be the only person without it!
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bandwagon
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a memorable advertising saying that creates customer awareness of a brand, increasing the chances they will notice it, buy it, or return to it again
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slogan
