Strategic Plan: SWOTT Analysis Sample Essay Example

fact that beef is not typically consumed by Indians, along with other meats, I will substitute vegetables for meat in order to cater to these foreign students. The competitive analysis, as an external force or trend, is quite intriguing. Laredo is a town located near Texas. Hence.

The country has a large population of Hispanics, making Mexican culinary art prevalent. A Chicago themed restaurant would stand out among the typical fast food chains and family-owned restaurants. This gives me an advantage as I have something unique to offer. Additionally, being located in a downtown area provides advantages over non-downtown restaurants.

Downtown countries usually house numerous offices and have a high concentration of workers. These workplaces employ white-collar professionals who often take their lunch break simultaneously. Offering a discount to employees who come in large groups could potentially give my restaurant an advantage. Additionally, the installation of flat-screen TVs displaying news updates and economic information is generally beneficial.

My priority is to appeal to professionals in office jobs. It is crucial for me to provide a space where they can relax and unwind during their break, considering that these workers are typically located in specific areas. Downtown areas also attract children and families who are interested in exploring the city and visiting its attractions. With Texas having warm temperatures all year round, I anticipate people stopping by my restaurant for a meal or drink. Nevertheless, families who don't usually come downtown may not frequent my establishment as often.

For those seeking something new, it may be appealing to consider external technological forces or trends. These can either hinder or benefit me, depending on the initial approach I take. Initial impressions

are important, despite our reluctance. Websites like yip.com offer numerous online reviews of businesses.

I confess that I am easily swayed by amateur bloggers' reviews on Yelp, whether they are positive or negative. Therefore, it is crucial for the restaurant to create a strong initial impression.

Typically, older reviews on websites are located at the top and hold higher positions. Therefore, it is crucial that the first review is well-written and portrays my restaurant favorably. Additionally, college newspapers are a popular source of information for students. Offering a voucher or deal in the school newspaper could be an effective way to attract students to the restaurant. As the print version of the newspaper has an online equivalent, online advertising would likely be more appealing. College students are more inclined to consume information online rather than in physical print; it is simply a more logical approach. When considering the procurement of resources for my business, one significant factor that can impact it positively or negatively is the cost of transporting materials to my food shop.

Initially, my idea was to transport fresh items daily by air from Chicago. However, this option would be both inefficient and costly. It is more logical for me to obtain these items from a truck that transports goods on a weekly basis. The items should be specifically imported from Chicago, as they must be trustworthy Chicago food products.

The processed meat and hot dogs used in the food should come from Chicago, while locally sourced ingredients like vegetables and flour can be used. This approach is similar to how Chipotle obtains natural meat and produce from consistent sources in each location. Importing materials from

a distant location, as with the processed stuff, would be more expensive than sourcing locally.

Most delis bake their own bread and it would be great for my shop to do the same. Sandwich shops like Jimmy Johns and Subway do this to their advantage. Culture is another internal force that can make a shop a great and popular place. Keeping my business family-owned and with a small group of friendly employees makes a huge difference in how a restaurant is perceived.

Observation has shown that the most welcoming restaurants are usually those where the owners themselves are actively involved. When businesses hire employees who are not part of the owner's family or close circle, it often leads to staff members who simply do their job without necessarily enjoying or participating in the business's endeavors. In other words, these employees may fulfill their responsibilities but lack the passion that family members would have if they were running the business. Ultimately, the friendly service customers will receive at my restaurant will likely encourage them to return. The television panels I have installed throughout my Deli serve an important purpose as they cater to various types of individuals, such as different demographic groups.

The professional with a white-collar job would enjoy watching television programs that cater to their interests, while the sports fan would prefer watching television that aligns with their preferences. By transforming the food shop into a place where people can relax and unwind, we can essentially make it similar to a Starbucks where individuals can unwind and loosen up. Eventually, places like these become popular hangouts for people, much like how bars become places where individuals can

relax, watch television, enjoy drinks, and have a meal. Additionally, it is essential to provide Wi-Fi in the food shop, considering the prevalent role of technology in our society and the fact that it is a college town.

The expectation is that people will own laptops and other portable electronic devices. Leadership plays a vital role in every organization and can enhance efficiency. In my company, having a skilled leader is extremely significant, and since the business belongs to me, I will probably take on this responsibility.

From my point of view, I find it more logical to personally greet customers and take their orders. I have observed multiple instances where employees who are unfamiliar with the business or the food being served end up taking orders. Occasionally, a customer may ask a specific question that requires prior knowledge about a particular food item or product in order to provide an answer. In such cases, having at least some understanding is essential. As a customer myself, I have experienced this scenario several times.

When a teller is uncertain, it could be because they don't know what "tastes good," "is spicy," or "is mild," etc. Effective leadership is essential for ensuring smooth business operations because there should be someone in charge who can provide guidance when employees are unsure about completing or proceeding with a specific product.

The presence of an effective leader is essential for the seamless functioning and successful execution of merchandise. Their guidance guarantees efficient operations. Conversely, the absence of a leader can result in financial losses for the business due to customer dissatisfaction stemming from problems such as long wait times, subpar service, and low-quality food.

)

My main goal is to ensure customer satisfaction and create a memorable experience for them to encourage their return to my deli. I believe places become memorable when you are able to spend time there, particularly sit-in places where you can enjoy meals with friends. By offering a sit-in option, customers can fully appreciate the atmosphere and savor the taste of their food in a Chicago-style ambiance.

With the addition of flat-panel screens, customers have something to keep them entertained and enjoy their time at the food shop. To keep the menu exciting, I would introduce different "specials" on specific days of the week. Additionally, I would offer discounts for large groups to give them more reason to visit. These strategies aim to attract and retain customers, making the food shop their preferred destination where they can develop a taste for Chicago-style cuisine.

The economic factors that can either benefit or hinder my business include the volatility of oil prices and the costs of natural resources. Since transportation is crucial for delivering goods to the store, a rise in gas prices will have a detrimental effect on my business as it will increase expenses. Moreover, if there is a drought in the country, it will further exacerbate my situation by driving up prices of natural resources utilized in the store.

Texas A & M University is a sizable institution offering undergraduate and graduate degree programs. In an economic downturn, it's probable that numerous individuals would consider pursuing a graduate program. Consequently, this could result in an upsurge of potential clients within my vicinity, ultimately benefiting my business. Nevertheless, this remains a mere speculation, as we cannot definitively ascertain

whether such a scenario would indeed transpire.

It is a general economic rule with no known legal or regulatory forces or trends affecting my business. However, if I were to open a food shop, the health inspection would regulate the freshness of certain products. For instance, if regulations prohibit beef from being outside for too long or traveling for extended periods, I may need to find faster transportation methods. This could mean using air transportation, which would result in higher costs.

Not following these processes would disrupt the law and jeopardize the closure of my business. Being a small food shop, making changes to my deli would not be too difficult unless the changes are extreme – such as those relating to faster meat transportation.

Modifying the menu or experimenting with different items usually just requires adjusting the preparation of a specific product. Grocery stores generally provide food made with identical ingredients but prepared differently, so I expect no significant challenges in implementing these modifications. However, if customers begin asking for coffee at the grocery store, obtaining coffee-making equipment may take some time, though it shouldn't exceed one or two weeks.

Due to the small scale of my concern, implementing changes is simpler for me compared to larger businesses with multiple locations. The food shop's supply chain operations, as previously mentioned, pertain to how I will obtain the ingredients needed for the products I create. To preserve the genuine Chicago style of our food, my goal is to utilize locally processed meat sourced from Chicago in order to achieve that unique flavor.

However, the vegetables used can definitely be locally sourced. To buy the meat products, I will probably reach

out to Vienna styled beef or a similar company from Chicago to deliver their meat products to me once a week. By keeping these products frozen on the truck during transportation, I can ensure that they remain as fresh as possible.

Local farmers in Texas sell the vegetable products, and it is possible to buy them from different farmers who provide different types of vegetables. Cheese products can also be purchased from local companies that have a supply chain in the area. The deli can bake the bread onsite. After examining, the primary concerns for my grocery store are the expenses related to gas and ensuring high-quality service for customers.

The transportation of meat, veggies, and cheese merchandise relies on gas as an indispensable and inevitable expense. With increasing gas prices, this poses a significant threat. It may seem absurd to prioritize providing excellent service amidst this challenge, but it is crucial for the continuous growth of my business.

I need to provide exceptional service to my clients, which may require my food shop to consistently deliver. Many businesses seem to become slightly lax over time, but I am determined to maintain high standards. The greatest opportunity I see in my food shop is the cultural shock. People who are accustomed to the same old type of food will be eager to try something new and exciting, setting my business apart from others. However, opening a food shop in Chicago would be a different story due to the immense competition in the area.

I would face competition from existing food shops, which is not so common in Laredo TX. But I have an advantage due to the college town

and the diverse population from various states attending Texas A ; M. This means that I am likely to attract someone who would enjoy Chicago-style food and be interested in visiting my restaurant.

The varied range of options would attract many people to the restaurant, which would be challenging in an area where there is a homogeneous group of people living since their preferences would generally revolve around the same cuisine. One hypothesis I could propose for the issue of gas could be "Increasing gas prices would negatively impact my business by costing me more, so I may pass on the cost to customers in order to remain profitable." The main questions I would ask myself in this situation are "How are customers reacting to the price increases at the grocery store?" Another question I could ask would be "What kind of customers are still visiting the grocery store?" (Such as, are they white-collar professionals, students, etc.?)

Can I control the circumstances surrounding the problem of increasing gas prices? In relation to providing reliable service, a possible theory is that if I offer good service and establish a personal connection with customers, they will return to my food shop. To test this theory, I could ask, "How often did this customer return to the food shop?" Unfortunately, I have no control over the conditions regarding rising gas prices.

I consider this situation as something beyond my control, so there is no way for me to accurately test it. The only way to truly determine if this has an impact is to conduct a test to see if increasing gasoline prices leads me to raise the prices of

the products I sell at the grocery store. Then, I can analyze daily sales and observe how many customers come and go as my prices rise. Additionally, I could informally observe the type of customers coming in and hopefully identify a trend in the ones who continue to come and those who do not – if there is a change in them. Circumstances leading up to my second issue could include a decrease in interest to work at the restaurant due to monotonous service and repetitive tasks.

There is a lack of enthusiasm and general apathy towards clients. Although I want to acknowledge clients, I realize that my own apathetic behavior could be changed within myself. However, I cannot directly control the apathetic behavior of other employees. I can only encourage them to improve and provide exceptional service.

Possibly the repetitive work performed by one employee could be redistributed among different employees to prevent one person from constantly making the same thing and losing interest. It is much more concerning when an employee demonstrates apathy in their behavior and work, compared to myself, as I am responsible for the business and need to address any issues that may harm it. However, it is challenging to instill this mindset in another employee, as they may only focus on their own tasks and struggle to understand the passion I have for my job. The best way to demonstrate this would be to observe myself slacking off in customer service and correct my behavior, while also observing one of my employees slacking off and noting how they are able to improve their customer service skills and how long it takes

them to get back on track.

To further investigate whether this is an issue with drones or simply a general lack of engagement in the profession, my first approach would be to switch employees around different positions within the food shop and observe their behavior. If there is a positive change, it would indicate that they were just getting lost in the monotony of their job and needed a change. However, if the employee continues to behave as they are currently, it suggests that they are simply not willing to put in the effort to be effective employees.

Mentions

1. Pearce. John A. ; Robinson. Richard B. . ( 2009 ) .

The text discusses strategic direction and preparation, using the example of John E. Gamble and A. Strickland.

J. (2006). Scheme: winning in the market place: nucleus constructs, analytical tools, instances.