question

Spectators of sporting events are the potential consumers of a wide array of products including appearl, food, automobiles, and athletic equitment

answer

True

question

Young families often spend entertainment dollars to attened sporting events for their children.

answer

True

question

Selecting a good city to host the super bowl is an example of distribution of entertainment

answer

True

question

Companies that have a comparative advantage are able to pass savings to their customers in the form of lower prices

answer

True

question

Marketers should never group consumers based on the benefits derived from products or services

answer

False

question

Early television took promotion and advertising to a new level

answer

True

question

Television advertising is the best type of promotion for a hall of fame

answer

True

question

Any direct and personal communication with customers to access and satisfy their needs is considered product/service management

answer

False

question

Two major goals of marketing are to determine what consumers want and how much they are willing to pay

answer

True

question

Television initiated the merger of technology and entertainment

answer

False

question

Women's sports do not yet attract audiences equal to men's sports

answer

True

question

If a U.S. Sports and entertainment business wants to enter the global marketplace, it must have a website to reach potential customers and fans from around the world

answer

True

question

Mystery guests are sometimes hired to determine how well companies are performing customer service

answer

True

question

Consumer demand has little to no impact on prices assigned to sports and entertainment events and goods.

answer

False

question

Facebook is not popular in many developing nations becuase people in those countries often do not own smartphones, which are needed to access social media websites

answer

False

question

Playing in the World Cup can have a major financial impact on a nations soccer industry

answer

True

question

Celebrities have become increasingly involved in nascar

answer

True

question

Physiological needs include recognition and respect from others

answer

False

question

A values based culture communicates values through performance and excellent customer service

answer

True

question

Marketing decisions are never based upon industry trends

answer

False

question

Over the past four decades, title IX has helped begin the slow equalization of access to sports for all minorities

answer

False

question

China sometimes censors movies it imports from other countries

answer

True

question

Television is considered a more mature distribution medium than the Internet

answer

True

question

The international Olympic committee selects which country will host the Olympics

answer

True

question

Ambush marketing take place when an organization is the sole sponsor of an event

answer

False

question

Marketers in the United States have found only limited opportunities find connect with Hispanic Americans

answer

False

question

The term entertainment is generally applied to games of athletic skill

answer

False

question

Customer needs should be the primary focus of marketing

answer

True

question

The marketing concept requires maintenance of important relationships with customers

answer

True

question

Sports maketing is a multibillion dollar global industry that has a major impact on the economy

answer

True

question

The success of entertainment events depends on promotion to prospective customers

answer

True

question

A bout half of every dollar that consumers spend on products pays for marketing costs.

answer

True

question

Specific sports, music, dancing, entertainment, and celebrations can be considered part of the culture of a group of people

answer

True

question

The increased standard of living in the untied states has resulted in less discretionary income for consumers.

answer

False

question

In the true spirit of the Olympics, political situations are never taken into account when deciding on the host city

answer

False

question

Producers are the driving force behind the marketing concept

answer

False

question

Walt Disney theme parks are generally considered the world standard

answer

True

question

Discretionary income is the amount individuals earn before deductions are removed from the pay

answer

False

question

The world travel and tourism council reports that 9 percent of the worlds gross domestic product is related to travel and tourism

answer

True

question

Mass marketing is used by companies when they are trying to appeal to a diverse group of consumers with different needs

answer

False

question

The marketplace in North America has become very culturally diverse

answer

True

question

The best strategy for a business to rise above the competition is to provide uncompromising outstanding customer service

answer

True

question

Success in sports and entertainment marketing depends upon evaluating events and goods to determine how well they meet customer needs

answer

True

question

Economic uncertainty has a direct impact on consumer purchases

answer

True

question

The industry trend for soccer indicates a shrinking audience interest

answer

False

question

Employees need to remember that customer service is everyone's responsibility

answer

True

question

Influencing how people choose to spend their time and money on entertainment is the purpose of entertainment marketing

answer

True

question

Teenagers in the United States spend billions of dollars annually, making them a desirable target market

answer

True

SPORTS MARKETING MIDTERM T/F – Flashcards

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