Sports Marketing chapter 4 study guide – Flashcards
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A community's economic health can depend what?
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local sporting events
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Profits from sports products and sporting events impact _______ and _______ economies.
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Local, regional
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Because of Florida's ecomonic and professional sports growth, Walt Disney World added what?
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Wide World of Sports Complex
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Which of the following are considered infrastructure?
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Schools, utilities, and transportation
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Germany purchases a large amount of sports products because why?
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Germans have more leisure time, 33% of Germans belong to sports clubs, and two German Universities teach only sports and physical education
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The _____ is/are one of the biggest promoters of sports marketers an organization could have, but the team does not have any control over it.
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Media
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The loss of the opportunity that is passed in order to receive something in exchange
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opportunity cost
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the physical development of an area
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infrastructure
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an agreement or contract for a sports organization to sell a parent company's good or service within a given area
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sports franchise
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marketing activity on a local community level
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grassroots martking
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a satisfied customer tells others about a pleasurable experience at an event.
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chain reaction
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a person who may play, officiate, watch, or listen to sports, or read, use, purchase, predict, and/or collect items related to sports
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sports consumer
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What are the two categories that affect the sports consumer's decision to spend money on or participate in sports?
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Environmental factors and Individual factors
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a way of analyzing a market by specific characteristics to crate a target market
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market segmentation
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the goods, services, ideas, or a combination of those things related to sports that provide satisfaction to a consumer
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sports products
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physical goods that offer benefits to the consumer
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tangible products
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non-physical services such as tennis lessons, personal training, and sports camp
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intangible products
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a group of closely related products manufactured and/or sold by a company
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product line
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the total assortment of products that a company makes and/or sells
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product mix
