Sports Management Chapter 2

question

According to the marketing concept of the frequency escalator, who resides on the ground level.
answer

non-aware non consumers
question

Having a large percentage of high-income sport fans would be an example of…
answer

external opportunity
question

The first step in the purchase decision making process is….
answer

Need recognition
question

A CRM software database system provides sport marketers…
answer

a 360-degree record of all customer interactions
question

Which of the following is not one of the four P’s of the sport marketing mix…
answer

positioning
question

Analyzing the market and the organization is one of the five strategic components of marketing management.
answer

True
question

A strong and knowledgeable staff, a large capital reserve, and a positive reputation are all examples of internal strengths
answer

True

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