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Home Page Social Science Business Advertising Marketing Sports Management Chapter 2 - Flashcards

Sports Management Chapter 2 – Flashcards

Elizabeth Bates
7 July 2022
7 test answers

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question
According to the marketing concept of the frequency escalator, who resides on the ground level.
answer
non-aware non consumers
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Having a large percentage of high-income sport fans would be an example of...
answer
external opportunity
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The first step in the purchase decision making process is....
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Need recognition
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A CRM software database system provides sport marketers...
answer
a 360-degree record of all customer interactions
question
Which of the following is not one of the four P's of the sport marketing mix...
answer
positioning
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question
Analyzing the market and the organization is one of the five strategic components of marketing management.
answer
True
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question
A strong and knowledgeable staff, a large capital reserve, and a positive reputation are all examples of internal strengths
answer
True
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What is the right structure for an essay
Answer
A paragraph is a related group of sentences that develops one main idea. Each paragraph in the body of the essay should contain:
  • a topic sentence that states the main or controlling idea
  • supporting sentences to explain and develop the point you’re making
  • evidence from your reading or an example from the subject area that supports your point
  • analysis of the implication/significance/impact of the evidence finished off with a critical conclusion you have drawn from the evidence.