Sports Management Chapter 2 – Flashcards
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According to the marketing concept of the frequency escalator, who resides on the ground level.
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non-aware non consumers
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Having a large percentage of high-income sport fans would be an example of...
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external opportunity
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The first step in the purchase decision making process is....
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Need recognition
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A CRM software database system provides sport marketers...
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a 360-degree record of all customer interactions
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Which of the following is not one of the four P's of the sport marketing mix...
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positioning
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Analyzing the market and the organization is one of the five strategic components of marketing management.
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True
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A strong and knowledgeable staff, a large capital reserve, and a positive reputation are all examples of internal strengths
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True
