Sports Entertainment Marketing Unit 1 Test Review – Flashcards
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What do some professional sports teams do to promote renewed interest in a team that is losing support from fans?
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redesign logos
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When creating tickets for a sport/event, organizations often embed special watermarks into the ticket design to
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discourage counterfeiting activites
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Which of the following are the most important considerations when designing a basketball's team logo
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team colors and team name
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A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n)
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testimonal
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Sarah goes to an exercise class twice a week at a local gym. She takes the class to maintain a healthy lifestyle and to catch up with her friends. What motivates Sarah to attend the exercise class?
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personal improvement and social faciliation
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The National Collegiate Athletic Association and the Professional Golfers' Association are examples of
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sanctioning bodies
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Which of the following statements are true regarding sports marketing
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the distribution of licensed sports apparel is an effective way to create team and brand awareness
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When a professional football expansion team is established in a community, the economic impact might result in
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increased job creation and more consumer spending
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The team name, mascot, and logo are important elements that a sport/event organization uses to create and maintain
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brand awareness
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What rule of thumb will help event/sport marketer develop a memorable logo?
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It should be clear and simple
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Which of the following is an example of a licensed product
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NASCAR earrings
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Your high-school's basketball team went to the state championship game last year, but didn't even make the play-offs this year. This is an example of a(n) ___________ sport/event product.
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inconsistent
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Jacob started training for the Boston Marathon several months ago and was happy when he finished the marathon in record time. In this situation, Jacob was motivated to run in the marathon for personal growth, which resulted in a(n)
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sense of pride and accomplishment
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Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by the game's ________ value.
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entertainment
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A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to
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help pay for construction expenses
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A personal responsible for matching up corporations with events that reach their target market has a career in
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sponsorship management
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When NASCAR fans list the sponsors featured on their favorite driver's car or clothing, they are demonstrating
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brand recognition
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The programs, hot dogs, drinks, and souvenirs that fans buy during a sporting event are part of the total sports
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product
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The relationship between a sponsor and a sport entity is often described as a
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partnership
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The basis for licensing process is
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trademarked property
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A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it
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provides exclusivity and has potential to maximize exposure
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Over the year, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called a brand
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image
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One of the main differences between professional and amateur athletes is that for professionals, the game is often
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their occupation
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Which of the following marketing activities involves writing press releases and organizing new conferences for a sport organization
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media relations
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Which of the following is an example of marketing the sport event
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distributing information about a NASCAR race
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Professional sports teams benefit their surround community by
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attracting tourist dollars
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Sport marketers have an advantage over all other types of licencors in the international marketplace because
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sports are universally appealing
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Which of the following is a characteristic of an effective sport/event logo
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timeless
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The core benefits to customers who purchase sport products include entertainment, health, and
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achievement
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The ultimate purpose of branding in sport/event marketing is to
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encourage sales
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If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered a(n) ___________ sponsor.
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exclusive
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A unique characteristic of the sport industry is that it seeks to attract markets that
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include spectators and participants
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A characteristic of an event that is produced and consumed
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at the same time
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The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax, parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example of __________ impact.
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fiscal
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A baseball game broadcast on the radio is an example of
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sport media
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You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You are in charge of advertising. Which of the following would be your responsibility.
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buying commercial time on television
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Information about sponsorship, cost, marketing opportunities, and audience demographics are examples of information
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included in a sponsorship proposal
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Which of the following usually is a characteristic of the sport/event industry
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provides products that are different for each consumer
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Athletes are often considered to be particularly effective promoting products related to their
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sport
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Which of the following is an example of a celebrity endorsing an event simply by being associated with it
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attending a grand opening
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Mark enjoys taking his family to professional baseball games because of the memories he has of his dad taking him to games when he was a young boy. What factor motivates Mark to attend these sports events with his family?
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significant others
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Which of the following help create the excitement and enthusiasm that make the games what they are
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spectators
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Which of the following marketing activities involves responsibility for a sport organization's licensing activites
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merchandising
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Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is also an example of ____________ marketing.
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ambush
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What might a sports organization offer a business to encourage that business to sponsor an event?
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naming rights
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Ryan loves baseball and plays year-round in several community leagues. He's very goal-oriented, focused, and is out to win every game. In this situation, Ryan participates in sports because he
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is very competitive by nature
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Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of _________ marketing.
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event
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One characteristic of event marketing involves promoting and selling a(n)
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unique experience
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Most sport/event products are classified as
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a combination of goods and services
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What are royalties?
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a percentage of actual sales
