Speech MP4 T1 Vocab

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The ____ pattern is a five-step process for arousing attention and inspiring action.
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Motivated sequence
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The ___ is commonly used for speeches based on claims of policy.
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Problem-solution pattern
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Usually, it is best to appeal to emotions that lie within the audience’s ___.
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Comfort zone
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Self-reliance, individual achievement, and group harmony are examples of ___.
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Core values
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An attack on the opponent, instead of the opponent’s argument, is called a ___ agreement.
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Ad hominem
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A false or erroneous statement, or invalid or deceptive line of reasoning, is called a ___.
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Logical fallacy
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___ evidence is any information in support of a claim that originates with sources other than the speaker’s own experience.
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External
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You can use an audience’s preexisting knowledge and opinion and your own as ___ evidence for your claims.
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Speaker expertise
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Claims of ___ address issues of judgement and try to show why something is right or wrong, good or bad, worthy or unworthy.
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Value
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Claims of ___ focus on whether something is or is not true or whether something will or will not happen.
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Fact
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A contemporary persuasive model used by speakers and formulated by Abraham Maslow is Maslow’s hierarchy of ___.
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Needs
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In classical terms, a speaker’s moral character is called ___.
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Ethos
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A speaker who identifies and appeals to the audience’s emotions the classical persuasive appeal known as ___.
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Pathos
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An appeal to reason or logic is called ___.
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Logos
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An ___ is a stated position with support either for or against an idea or issue.
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Argument
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Speech that is intended to influence the beliefs, attitudes, values, and acts of others is called ___.
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Persuasive speaking
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___ that clash with core values are usually not most successful.
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Appeals
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Narratives, testimony, and facts drawn from an outside source are examples of ___.
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External evidence
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___ can be used as supporting material for claims.
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External evidence
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Claims of ___ are not the only kinds of claims that need to be supported with evidence.
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Value
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Material that provides grounds for belief in a claim is called ___.
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Evidence
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A ___ states the speaker’s conclusion, based on evidence.
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Claim
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When listeners engage in ___, they pay attention and respond to the message as being irrelevant.
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Central processing
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Skillful persuaders motivate their listeners to ___.
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Help themselves
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The highest level in Maslow’s hierarchy is NOT ___ needs.
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Self-esteem
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According to Maslow’s hierarchy of needs, not all ___ are equally important and must be fulfilled simultaneously.
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Needs
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One element of ethos-based appeal is the speaker’s ___ of the topic and expertise.
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Grasp
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According to Aristotle, appealing to the emotions of listeners is NOT called ___.
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Ethos
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A successful argument must appeal to audience emotion or ___.
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Pathos
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Persuasive appeals are directed at the audience’s reasoning and logic or ___.
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Logos
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An ____ is a stated position with support either for or against an idea or issue.
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Argument
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A successful persuasive speaker should not aim for ___ changes.
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Large-scale
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Succes in persuasive speech requires ___ to what motivates listeners.
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Attention
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Not all persuasive speeches explicitly seek a ___ from the audience.
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Response
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The general goal of a persuasive speech is to ___, or to ask others to accept your views.
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Advocate
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To deal with hostile audiences, ___.
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Address opposing views
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The ___ organizational pattern addresses main points and then disproves opposing claims.
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Refutation
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The ___ pattern demonstrates how the speaker’s points are more favorable than alternative position.
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Comparative advantage
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“If we can build the most powerful computers in the world, we should be able to cure Alzheimer’s in your lifetime” is an example of ___.
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Non sequitur
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“I’m a better candidate than X because unlike X, I work for a living” is an example of ___.
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Ad hominem argument
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“Clearly roses are the best flowers for gift giving, since more people buy them more than any other kind of flower” is an example of ___.
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Bandwagoning
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Reasoning in which the speaker compares two similar cases and implies that what is true in one case is true in the other is ___.
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Reasoning by analogy
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If in your speech you are addressing whether something is or is not true, you should frame your argument as a claim of ___.
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Fact
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“Watching professional hockey is better than watching professional basketball.” This statement is a claim of ___.
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Value
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More long-lasting change in audience perspectives occur if listeners process the speech message ___.
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Centrally
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In her presentation, Sandra encouraged her colleagues to reach their highest potential and take pride in their work. According to Maslow’s hierarchy, Sandra appealed to the need of ___.
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Self-actualization
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Zach gave a persuasive speech about why people should assist the homeless in his city in order to prevent crime. According to Maslow, he appealed to the basic need of ___.
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Safety
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In his persuasive speech about why people should buy used rather than new autos, Carlos provided the audience with information about his background as a used-car salesperson, Carlos employed the need of ___.
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Ethos
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The appeal to audience emotion is termed ___.
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Pathos
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The persuasive purpose is appropriate when ___.
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You seek to change an audience’s behavior

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