question

The ____ pattern is a five-step process for arousing attention and inspiring action.

answer

Motivated sequence

question

The ___ is commonly used for speeches based on claims of policy.

answer

Problem-solution pattern

question

Usually, it is best to appeal to emotions that lie within the audience's ___.

answer

Comfort zone

question

Self-reliance, individual achievement, and group harmony are examples of ___.

answer

Core values

question

An attack on the opponent, instead of the opponent's argument, is called a ___ agreement.

answer

Ad hominem

question

A false or erroneous statement, or invalid or deceptive line of reasoning, is called a ___.

answer

Logical fallacy

question

___ evidence is any information in support of a claim that originates with sources other than the speaker's own experience.

answer

External

question

You can use an audience's preexisting knowledge and opinion and your own as ___ evidence for your claims.

answer

Speaker expertise

question

Claims of ___ address issues of judgement and try to show why something is right or wrong, good or bad, worthy or unworthy.

answer

Value

question

Claims of ___ focus on whether something is or is not true or whether something will or will not happen.

answer

Fact

question

A contemporary persuasive model used by speakers and formulated by Abraham Maslow is Maslow's hierarchy of ___.

answer

Needs

question

In classical terms, a speaker's moral character is called ___.

answer

Ethos

question

A speaker who identifies and appeals to the audience's emotions the classical persuasive appeal known as ___.

answer

Pathos

question

An appeal to reason or logic is called ___.

answer

Logos

question

An ___ is a stated position with support either for or against an idea or issue.

answer

Argument

question

Speech that is intended to influence the beliefs, attitudes, values, and acts of others is called ___.

answer

Persuasive speaking

question

___ that clash with core values are usually not most successful.

answer

Appeals

question

Narratives, testimony, and facts drawn from an outside source are examples of ___.

answer

External evidence

question

___ can be used as supporting material for claims.

answer

External evidence

question

Claims of ___ are not the only kinds of claims that need to be supported with evidence.

answer

Value

question

Material that provides grounds for belief in a claim is called ___.

answer

Evidence

question

A ___ states the speaker's conclusion, based on evidence.

answer

Claim

question

When listeners engage in ___, they pay attention and respond to the message as being irrelevant.

answer

Central processing

question

Skillful persuaders motivate their listeners to ___.

answer

Help themselves

question

The highest level in Maslow's hierarchy is NOT ___ needs.

answer

Self-esteem

question

According to Maslow's hierarchy of needs, not all ___ are equally important and must be fulfilled simultaneously.

answer

Needs

question

One element of ethos-based appeal is the speaker's ___ of the topic and expertise.

answer

Grasp

question

According to Aristotle, appealing to the emotions of listeners is NOT called ___.

answer

Ethos

question

A successful argument must appeal to audience emotion or ___.

answer

Pathos

question

Persuasive appeals are directed at the audience's reasoning and logic or ___.

answer

Logos

question

An ____ is a stated position with support either for or against an idea or issue.

answer

Argument

question

A successful persuasive speaker should not aim for ___ changes.

answer

Large-scale

question

Succes in persuasive speech requires ___ to what motivates listeners.

answer

Attention

question

Not all persuasive speeches explicitly seek a ___ from the audience.

answer

Response

question

The general goal of a persuasive speech is to ___, or to ask others to accept your views.

answer

Advocate

question

To deal with hostile audiences, ___.

answer

Address opposing views

question

The ___ organizational pattern addresses main points and then disproves opposing claims.

answer

Refutation

question

The ___ pattern demonstrates how the speaker's points are more favorable than alternative position.

answer

Comparative advantage

question

"If we can build the most powerful computers in the world, we should be able to cure Alzheimer's in your lifetime" is an example of ___.

answer

Non sequitur

question

"I'm a better candidate than X because unlike X, I work for a living" is an example of ___.

answer

Ad hominem argument

question

"Clearly roses are the best flowers for gift giving, since more people buy them more than any other kind of flower" is an example of ___.

answer

Bandwagoning

question

Reasoning in which the speaker compares two similar cases and implies that what is true in one case is true in the other is ___.

answer

Reasoning by analogy

question

If in your speech you are addressing whether something is or is not true, you should frame your argument as a claim of ___.

answer

Fact

question

"Watching professional hockey is better than watching professional basketball." This statement is a claim of ___.

answer

Value

question

More long-lasting change in audience perspectives occur if listeners process the speech message ___.

answer

Centrally

question

In her presentation, Sandra encouraged her colleagues to reach their highest potential and take pride in their work. According to Maslow's hierarchy, Sandra appealed to the need of ___.

answer

Self-actualization

question

Zach gave a persuasive speech about why people should assist the homeless in his city in order to prevent crime. According to Maslow, he appealed to the basic need of ___.

answer

Safety

question

In his persuasive speech about why people should buy used rather than new autos, Carlos provided the audience with information about his background as a used-car salesperson, Carlos employed the need of ___.

answer

Ethos

question

The appeal to audience emotion is termed ___.

answer

Pathos

question

The persuasive purpose is appropriate when ___.

answer

You seek to change an audience's behavior

Speech MP4 T1 Vocab – Flashcards

Unlock all answers in this set

Haven't found what you were looking for?

Search for samples, answers to your questions and flashcards