Speech Chapter 24 Quiz – Flashcards
Unlock all answers in this set
Unlock answersquestion
Address opposing views
answer
To deal with hostile audiences
question
Refutation organization pattern
answer
Addresses main points and then disproves opposing claims
question
Comparative advantage pattern
answer
Demonstrates how the speaker's points are more favorable than alternative positions
question
Non sequitiur
answer
"If we can build the most powerful computers in the world, we should be able to cure Alzheimer's in your lifetime"
question
Ad hominem argument
answer
"I'm a better candidate than X because unlike X, I work for a living"
question
Bandwagoning
answer
"Clearly, roses are the best flowers for gift giving, since more people buy them more than any kind of flower"
question
Bandwagoning (definition)
answer
Reasoning in which the speaker compares two cases and implies that what is true in one case is true in the other
question
You should frame your argument as a claim or fact
answer
If in your speech you are addressing whether something is or is not true
question
Claim of value
answer
"Watching professional hockey is better than watching professional basketball."
question
If listeners process the central speech message
answer
More long-lasting change in audience perspectives occur
question
Self-actualization
answer
In her presentation, Sandra encouraged her colleagues to reach their highest potential and take pride in their work. According to Maslow's hierarchy, Sandra appeals to this
question
Basic safety need
answer
Zach gave a persuasive speech about why people should assist the homeless in his city in order to prevent crime. According to Maslow, this speech appealed to this.
question
Ethos type of appeal
answer
In his persuasive speech about why people should buy used rather than new autos, Carlos provided the audience with information about his background as a used-car salesperson, Carlos employed this
question
Pathos
answer
The appeal to audience emotion
question
Persuasive purpose
answer
This is appropriate when you seek to change an audience's behavior
question
Visualization
answer
The fourth step in the Monroe's motivated sequence pattern
question
External evidence
answer
Narratives, testimony, and facts drawn from an outside source are examples of this
question
Claims of value
answer
One of the kinds of claim that need to be supported with evidence
question
Evidence
answer
Material that provides grounds for belief in a claim
question
Claim
answer
States the speaker's conclusion, based on evidence
question
When listeners engage in central processing
answer
They pay attention and respond to the message
question
Skillful persuaders
answer
Motivate their listeners to help themselves
question
Not self-esteem needs
answer
The highest level in Maslow's hierarchy
question
Not all needs are equally important and must be fulfilled simultaneously
answer
According to Maslow's hierarchy of needs,
question
One element of ethos-based appeal
answer
The speaker's grasp of the topic and expertise
question
Not called ethos
answer
According to Aristotle, appealing to the emotions of listeners is
question
Pathos
answer
A successful argument must appeal to audience emotion
question
Persuasive appeals
answer
Directed at the audience's reasoning and logic or logos
question
Argument
answer
A stated position with support either for or against an idea or issue
question
Successful persuasive speaker
answer
Should not aim for large-scale changes
question
Success in persuasive speech
answer
Requires attention to what motivates listeners
question
Not all persuasive speeches
answer
Requires attention to what motivates listeners
question
The general goal of persuasive speeches
answer
To advocate, or to ask others to accept your views
