Social Media Marketing MKT 4334 – Flashcards
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What is the #1 resource used when researching a product online?
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Search
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In order to be a successful social media marketer, you need a number of technical and personal skills. Which of the following is not considered vital?
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A big ego
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Why is social media so attractive for consumers?
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It gives the consumer more power.
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Which of the following is not part of the social media marketing planning cycle?
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Driving traffic
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Why is it important to listen to conversations about a brand?
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Comments can help a company understand how it is perceived and where opportunities may lie.
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What is the primary different between social brand building and traditional brand building?
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a. Social brand building is what people say about a company
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What is a common issue with social media marketing plans?
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Defining the target audience too broadly
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Which group on the Social Technographics Ladder is identified as those that subscribe to RSS feeds?
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Collectors
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Why is it considered important to focus on the buyer persona?
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They are the ones who make the purchasing decisions
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Why is it important to understand the rules of engagement in social media?
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It helps avoid potentially costly mistakes
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Which of the following is not part of an active engagement strategy?
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. Broadcasting messages
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Why is it important to be conservative when dealing with potentially unethical situations?
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Potentially detrimental actions can have long term effects
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What is a blog?
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Any social media website that allows a user to post updates
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Syndication is important for blogs because
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It allows bloggers to promote content in other channels to new audiences.
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A catchy title on a blog post should NOT
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Be overly long or vague
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A podcast is
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An episodic digital audio or video file that can be downloaded conveniently
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According to the text, why is it important to choose an articulate host or moderator for a podcast?
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Recorded audio can amplify speaking quirks
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What is one way to create interaction during a webinar?
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Including polls whose results are displayed during the webinar
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What is an article directory?
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A website where users submit articles for syndication
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A white paper is defined as
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A technical document that describes how a product solves a particular problem
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How does an e-book differ from a white paper?
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a.An e-book is written in a lighter tone
