Social Categorization

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What is social categorization?
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Classifying people into groups based on common characteristics
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What is explicit cognition?
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You’re consciously aware of the mental processes that you go through when you categorize people
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What is implicit cognition?
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Spontaneous, automatic, non-conscious perceptions and categorization
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What is Implicit personality theory?
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People often assume that certain type of people share certain traits and characteristics
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How is implicit personality theory developed?
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– Your previous social and cultural experiences influence the cognitive schemas (mental frameworks) that you hold about traits and behaviors associated with different types of people – When you perceive someone to be a particular type, you are assuming that the person will display those traits and behaviors.
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What happens when we make eye contact with an attractive person? How can this influence the success of the attractive person?
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When you make eye contact with an attractive person an area of the brain called the ventral striatum is activated and this part of the brain predicts reward. – The social advantages associated with facial attractiveness are reinforced by reward processing in the brain

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