Strength of Sigma marketing
One of sigma's strength is the ability to understand market opportunities and evolve and continues to adapt its strategic focus. As the environment changes sigma gathers information from their existing and potential customers to develop most effective marketing strategy. The direct marketing approach would permit sales penetration into much larger area. Also the direct marketing approach will gives personalized feeling to customers. Sigma has unique niche in term of providing quality and services to their customers.
Over the years, sigma successfully built a brand reputation as a producing most creative products and highly service oriented company In the market. Sigma has committed employees which are highly skilled In their line of work. Sigma also shown ability In adapting new technology. Don splat and Mike are o
...ne their strength as a superior management talent. They set a classic example of product innovations and product line extension in their business. Weakness of Sigma marketing Every firm has their own weakness, Sigma has limited capital to finance their growth.
One of their biggest weakness is the low margins from the revenue. In addition to that the production requires higher processing cost. Sigma is depended on a very small pool of table of human power. The key employees with long tenure will soon be considering retirement and sigma required a human power with very specific talent which Is difficult to find. Sigma is a small business In nature so in the event of some cause or disability to superior management will Impact huge on the business.
Opportunity for Sigma marketing Sigma marketing has an opportunity to expand their customer base by doing advertising an
promotions. They should go on social media for marketing. There is also a scope to adapt new technology in term of doing digitization. One their biggest opportunity is to focus on the key accounts and increase margin on the reduce. Threats for Sigma marketing Their major threat is their some product life cycle is in decline stage as new technological changes take place.
This technological change is also resulting in changing customer's needs and taste. With the changing marketing environment rising competitions Is also one of their threat. Strategic Focus Sigma marketing has an opportunity to develop marketing strategy to aggressively markets. This are the key approaches to capitalize the many internal strength and many opportunity.
- Advertisement essays
- Advertising essays
- Anheuser-busch essays
- Audience Theory essays
- Brand essays
- Brands essays
- Competitor Analysis essays
- Consumer essays
- Detergent essays
- Marketing Management essays
- Marketing Mix essays
- Marketing Plan essays
- Marketing Research essays
- Marketing Strategy essays
- New Product Development essays
- Point Of Sale essays
- Price essays
- Procurement essays
- Product essays
- Product Differentiation essays
- Product Placement essays
- Promotion essays
- Promotion And Marketing Communications essays
- Research Design essays
- Retailing essays
- Trademark essays
- Business Analysis essays
- Business Plan essays
- Community Development essays
- Competition essays
- Effective Leadership essays
- Leadership Styles essays
- Mission Statement essays
- Negotiation essays
- Outsourcing essays
- Planning essays
- Public relations essays
- Reasoning essays
- Strategic Management essays
- Strategic Planning essays
- Swot Analysis essays
