Sensory Marketing – Flashcards
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what is sensory marketing?
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Sensory Marketing is when marketers target the consumers five senses sight, smell,taste,touch and sound. Most advertisting is done through sight but comsumers have began to associate that as clutter and tend to ignore it. Therefore if marketing teams target the other senses as well as sight it increases the consumers chances to recognize a brand or to purchase a product because it triggers their emotions.
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What are the three areas of the brian that help triggers customers purchases?
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1.Brain stem and Cerebellum- Reptilian Brain 2.Limbic Brain-Emotions 3.Cortex- High order thinking
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What are the three parts of the triune brain?
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Brain stem and Cerebellum-Reptilian Brain 2.The limbic system-Mammalian Brian 3.Cerebrum-Neocortex
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What are the four lobes of the brain and what do they affect?
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1.Temporal lobe-speech 2.occipital-vision 3.parietal lobe-movement 4.frontal lobe-higher thinking/ memory
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What does the reptilain Brain do?
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it acts on stimulas and response. Focuses on survival it takes over when in danger. fight or flight.
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what does the linbic system or mamalian brain do?
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its the root of emotions and feelings it affects moods and bodily functions
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what does the cerebrum or neocortex do?
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most advanced part of the brain governs the ability to think,speak and solve problems.Makes up of 80 percent of the brain
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What is upshifting?
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uses the cortex requires a safe enviornment so parise and security. When would we use it?
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what is downshifting?
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its when the repitlian brain takes over.criticism and fear promote downshifting. it takes over when people are concerned with fear and survival
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what are the things that taste buds sense?
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sweet-tip of tounge salty- sour bitter -back of tounge unami
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what is the purpose of sensory marketing?
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sensory input= emtional responses=rationalization=how we function and make decisions
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what does the reptialian brain operate on?
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purely on emotional stimuli registered by our senses
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which sense is argued to be be the most impressionable?
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smell
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what happens during information overload?
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attention drops and causes blinking or intentional blinders because no one wants to be overwhelmed
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what is the benefit of multi sensory delievery?
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helps to concentrate attention and integrate all of the relevant info
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the taste buds are linked to what other sense?
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smell
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what are the three types of tasters?
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non tasters-25% mostly men medium tasters-50% perfer sweet to bitter super tasters-25% mostely women very sensative to alchol,coffee biter veggies ect
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why should we add the sense of taste to non food brands?
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adding senses to the platform means incoroporating them either into 1.the product, 2. the marketing communication, 3. retail enviornment. the Bank example with the coffee station in the lobby,hold a recipie contest because humans are natually competivtive ect
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sound is expressed in what?
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hertz- frequency
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loudness of sound is measured in what?
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decibles- pressure on the inner ear
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what are the different types of listeners?
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super amplifiers- high frequencies mostly women, avoid loud sounds or too high pitched sounds medium amplifiers- hear bass and high pitch very well hear speech less, sensetive to background noise during conversation non amplifiers- hear speech correctly do not hear base and high pitch well, mostly men like loud music and video with alot of base
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How is the immune system and the senses linked?
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hypersensetivity ?
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how do marketers use sound to target customers>
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they create enviornments that are more friendly and welcoming with music to create the mood that they are trying to convey
