Please enter something

S&E Marketing Unit 1 Review

question

attracting tourist dollars
answer

Professional sports teams benefit their surrounding community by
question

fiscal
answer

The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax, parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example of
question

increased job creation and more consumer spending
answer

When a professional football expansion team is established in a community, the economic impact might result in
question

include spectators and participants
answer

A unique characteristic of the sport industry is that it seeks to attract markets that
question

achievement
answer

The core benefits to customers who purchase sport products include entertainment, health, and
question

provides products that are different for each consumer
answer

Which of the following usually is a characteristic of the sport/event industry:
question

at the same time
answer

A characteristic of an event is that it is produced and consumed
question

unique experience
answer

One characteristic of event marketing involves promoting and selling a(n)
question

event
answer

Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of ___________ marketing.
question

distributing information about a NASCAR race
answer

Which of the following is an example of marketing the sport event:
question

spectators
answer

Which of the following help create the excitement and enthusiasm that make the games what they are:
question

their occupation
answer

One of the main differences between professional and amateur athletes is that for professionals , the game is often
question

sanctioning bodies
answer

The National Collegiate Athletic Association and the Professional Golfers’ Association are examples of
question

sponsorship management
answer

A person responsible for matching up corporations with events that reach their target market has a career in
question

buying commercial time on television
answer

You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You are in charge of advertising. Which of the following would be your responsibility:
question

media relations
answer

Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization:
question

merchandising
answer

Which of the following marketing activities involves responsibility for a sport organization’s licensing activities:
question

they should include a call to action
answer

Which of the following statements regarding direct-mail marketing campaigns is true:
question

image
answer

Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand
question

a combination of goods and services
answer

Most sport/event products are classified as
question

inconsistent
answer

Your high-school’s basketball team went to the state championship game last year, but didn’t even make the play-offs this year. This is an example of a(n) ____________ sport/event product.
question

sport media
answer

A baseball game broadcast on the radio is an example of
question

write down the information
answer

When a telephone customer’s order includes detailed information concerning the order, the salesperson should
question

entertainment
answer

Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by the game’s_____________ value.
question

affordable ticket prices
answer

One of the primary reasons that people are motivated to attend arena football games is the
question

significant others
answer

Mark enjoys taking his family to professional baseball games because of the memories he has of his dad taking him to games when he was a young boy. What factor motivates Mark to attend these sports events with his family?
question

help pay for construction expenses
answer

A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to
question

naming rights
answer

What might a sports organization offer a business to encourage that business to sponsor an event?
question

provides exclusivity and has potential to maximize exposure
answer

A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it
question

sport
answer

Athletes are often considered to be particularly effective promoting products related to their
question

cross-promotion
answer

A celebrity’s appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of
question

testimonial
answer

A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n)
question

intangible and perishable
answer

Which of the following are characteristics of a sporting event:
question

athletes
answer

What must be present for a sporting event to take place?
question

licensed merchandise
answer

What type of sporting goods are you purchasing when you buy a hat that features the logo of the Miami Dolphins?
question

personal training
answer

Participating in an exercise class at the local health club is an example of
question

sports information
answer

When you read a magazine article about a star athlete, you are using the product of
question

freedom from rules
answer

What do the unorganized participants in sports have that the organized participants do not have?
question

sanctioning bodies
answer

The National Collegiate Athletic Association and the Professional Golfers’ Association are examples of
question

their occupation
answer

One of the main differences between professional and amateur athletes is that for the professionals, the game is often
question

spectators
answer

Which of the following help create the excitement and enthusiasm that make the games what they are:
question

corporate consumers
answer

The businesses that make the sporting events available to those who cannot attend in person are
question

reach a target market
answer

One of the main reasons why many businesses sponsor a sports product or event is to
question

distributing information about a NASCAR race
answer

Which of the following is an example of marketing the sport event:
question

retail
answer

The marketing of sport goods and services involves a __________ focus.
question

marketing tool
answer

Businesses that place ads in college football programs are using the sport as a
question

products to sports
answer

Pepsi and Coke competing for the right to sell their line of soft drinks at a stadium is an example of marketing
question

job opportunites
answer

What has the growth of the sports industry created?
question

recreation
answer

Which of the following is one of the benefits you receive when you participate in sports:
question

economic
answer

What benefit does a major sporting event or popular sports attraction provide to a city?
question

image
answer

What often transfers from a sport team to the city it calls home?
question

businesses in related industries
answer

One way that sport benefits society in general is by opening up additional opportunities for