S&E Marketing Unit 1 Review – Flashcards
Unlock all answers in this set
Unlock answersquestion
Professional sports teams benefit their surrounding community by
answer
attracting tourist dollars
question
The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax, parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example of
answer
fiscal
question
When a professional football expansion team is established in a community, the economic impact might result in
answer
increased job creation and more consumer spending
question
A unique characteristic of the sport industry is that it seeks to attract markets that
answer
include spectators and participants
question
The core benefits to customers who purchase sport products include entertainment, health, and
answer
achievement
question
Which of the following usually is a characteristic of the sport/event industry:
answer
provides products that are different for each consumer
question
A characteristic of an event is that it is produced and consumed
answer
at the same time
question
One characteristic of event marketing involves promoting and selling a(n)
answer
unique experience
question
Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of ___________ marketing.
answer
event
question
Which of the following is an example of marketing the sport event:
answer
distributing information about a NASCAR race
question
Which of the following help create the excitement and enthusiasm that make the games what they are:
answer
spectators
question
One of the main differences between professional and amateur athletes is that for professionals , the game is often
answer
their occupation
question
The National Collegiate Athletic Association and the Professional Golfers' Association are examples of
answer
sanctioning bodies
question
A person responsible for matching up corporations with events that reach their target market has a career in
answer
sponsorship management
question
You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You are in charge of advertising. Which of the following would be your responsibility:
answer
buying commercial time on television
question
Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization:
answer
media relations
question
Which of the following marketing activities involves responsibility for a sport organization's licensing activities:
answer
merchandising
question
Which of the following statements regarding direct-mail marketing campaigns is true:
answer
they should include a call to action
question
Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand
answer
image
question
Most sport/event products are classified as
answer
a combination of goods and services
question
Your high-school's basketball team went to the state championship game last year, but didn't even make the play-offs this year. This is an example of a(n) ____________ sport/event product.
answer
inconsistent
question
A baseball game broadcast on the radio is an example of
answer
sport media
question
When a telephone customer's order includes detailed information concerning the order, the salesperson should
answer
write down the information
question
Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by the game's_____________ value.
answer
entertainment
question
One of the primary reasons that people are motivated to attend arena football games is the
answer
affordable ticket prices
question
Mark enjoys taking his family to professional baseball games because of the memories he has of his dad taking him to games when he was a young boy. What factor motivates Mark to attend these sports events with his family?
answer
significant others
question
A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to
answer
help pay for construction expenses
question
What might a sports organization offer a business to encourage that business to sponsor an event?
answer
naming rights
question
A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it
answer
provides exclusivity and has potential to maximize exposure
question
Athletes are often considered to be particularly effective promoting products related to their
answer
sport
question
A celebrity's appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of
answer
cross-promotion
question
A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n)
answer
testimonial
question
Which of the following are characteristics of a sporting event:
answer
intangible and perishable
question
What must be present for a sporting event to take place?
answer
athletes
question
What type of sporting goods are you purchasing when you buy a hat that features the logo of the Miami Dolphins?
answer
licensed merchandise
question
Participating in an exercise class at the local health club is an example of
answer
personal training
question
When you read a magazine article about a star athlete, you are using the product of
answer
sports information
question
What do the unorganized participants in sports have that the organized participants do not have?
answer
freedom from rules
question
The National Collegiate Athletic Association and the Professional Golfers' Association are examples of
answer
sanctioning bodies
question
One of the main differences between professional and amateur athletes is that for the professionals, the game is often
answer
their occupation
question
Which of the following help create the excitement and enthusiasm that make the games what they are:
answer
spectators
question
The businesses that make the sporting events available to those who cannot attend in person are
answer
corporate consumers
question
One of the main reasons why many businesses sponsor a sports product or event is to
answer
reach a target market
question
Which of the following is an example of marketing the sport event:
answer
distributing information about a NASCAR race
question
The marketing of sport goods and services involves a __________ focus.
answer
retail
question
Businesses that place ads in college football programs are using the sport as a
answer
marketing tool
question
Pepsi and Coke competing for the right to sell their line of soft drinks at a stadium is an example of marketing
answer
products to sports
question
What has the growth of the sports industry created?
answer
job opportunites
question
Which of the following is one of the benefits you receive when you participate in sports:
answer
recreation
question
What benefit does a major sporting event or popular sports attraction provide to a city?
answer
economic
question
What often transfers from a sport team to the city it calls home?
answer
image
question
One way that sport benefits society in general is by opening up additional opportunities for
answer
businesses in related industries
