Review Business

question

The most important type of marketing research for most business is the study of potential and current customers
answer

True
question

Effective companies focus almost exclusively on the quality of the products or services they offer
answer

False
question

Accessories are considered part of the product element of the marketing mix
answer

True
question

Businesses the do NOT use the marketing concept assume that most people are potential customers for their products and can be persuaded to buy adequate marketing
answer

True
question

The marketing concept keeps the main focus on customers needs during the planning, production, distribution, and promotion of a product service
answer

True
question

Monopolies are often more concerned about protecting their market and making a profit than about meeting the needs of consumers
answer

True
question

A ___ market is clearly defined segment of the market to which a business wants to appeal
answer

Target
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A channel of ____ is made up of all of the businesses involved in completing marketing activities as product move
answer

Distribution
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The Marketing ____ is a blend of the four marketing elements product, distribution, price and promotion
answer

mix
question

In An oligopoly only a few companies compete in the same market but offer products in which consumers see few, if any, differences
answer

question

Market oppurtunity include new ways
answer

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