Review Business – Flashcards
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The most important type of marketing research for most business is the study of potential and current customers
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True
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Effective companies focus almost exclusively on the quality of the products or services they offer
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False
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Accessories are considered part of the product element of the marketing mix
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True
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Businesses the do NOT use the marketing concept assume that most people are potential customers for their products and can be persuaded to buy adequate marketing
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True
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The marketing concept keeps the main focus on customers needs during the planning, production, distribution, and promotion of a product service
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True
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Monopolies are often more concerned about protecting their market and making a profit than about meeting the needs of consumers
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True
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A ___ market is clearly defined segment of the market to which a business wants to appeal
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Target
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A channel of ____ is made up of all of the businesses involved in completing marketing activities as product move
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Distribution
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The Marketing ____ is a blend of the four marketing elements product, distribution, price and promotion
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mix
