Max Merchantable, a coffee expert, and his team embarked on a quest to create a coffee that could be prepared effortlessly by adding water while maintaining its original flavor. Following seven years of extensive research conducted in Nestle Swiss laboratories, they discovered the solution. The resulting product was coined Unsafe, derived from a fusion of Nestle© and cafe©. On April 1st, 1938, Nestle introduced Unsafe as the first soluble coffee to achieve commercial success in Switzerland. The company implemented this technology at its Hayes factory located in west London.
The concept of instant coffee processing was not a novel concept as it had been previously invented by a Japanese chemist in 1901 and had been unsuccessfully marketed and sold by other companies. Nestle transformed the production of instant coffee by introducing a innovative method for dehydrating t
...he concentrated coffee, greatly enhancing its quality. This involved spraying a fine mist of the solution into a heated tower, causing the droplets to instantaneously transform into powder. Nevertheless, the success of Nestle's invention in Europe was obstructed during the first half of the subsequent decade due to the impact of World War II.
The popularity of Instate grew quickly in France, Great Brutal Ana, and the USA. In fact, its popularity was so high that the entire production of its US plant was dedicated to military use. During the sass decade, coffee became the preferred beverage among teenagers, who frequented coffeehouses to listen to new rock 'n' roll music. Over time, the company focused on innovation, introducing pure soluble coffee (1952), using only roasted coffee beans, freeze-dried soluble coffee (1965), and coffee granules (1967).
In 1994, Nestle
introduced the full aroma process to enhance the quality of instant coffee. These innovations have cemented Unsafe's position as the top coffee brand globally, and it is also ranked as the third most valuable brand in the drinks sector. Our mission is to bring Unsafe to people worldwide, offering a wide range of options to meet everyone's needs. Unsafe ensures a delicious taste and enticing aroma, providing "1 Unsafe with 1 unique moment" for everyone to enjoy.
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