Relentless TMA Essay Example

world's second-most prominent retailer based on sales. Furthermore, aside from its triumphs in online retailing, Amazon introduced two pioneering businesses: Kindle e-reader (which accounts for over one-tenth of book expenditures in America) and AWS (a pay-as-you-go cloud-computing service worth $9 billion). AWS revolutionizes technology costs which allow businesses to start or run existing ones more efficiently. Additionally, despite making only a net profit of $mom last year compared to its substantial revenues and its $154 billion value on the stock market., Amazon still enjoys patient shareholders who are unique among competitors.Despite recent issues, Amazon's shares still cost over 500 times last year's earnings, which is 34 times higher than Walter's multiple. Although it is believed that Amazon's core retail business only barely breaks even, its shareholders remain staunch supporters due to the majority of profits arising from independent vendors who use its marketplace. However, Amazon has amassed critics and foes such as rivals coerced into selling to Amazon under duress as part of the company's severe pricing methodologies. Complaints against Amazon also include accusations of overworking warehouse laborers and evading taxes in France, Germany, the United States, and the United Kingdom. The French culture minister accuses Amazon of destroying bookstores while comedian Stephen Collect refers to CEO Jeff Bezos as "Lord Postmortem." Some businesses find success through partnering with Amazon while others are destroyed by its competition. However, this does not pose the same threat as Microsoft's near-monopoly on operating systems for PCs did in the past. In light of Amazon's triumph, competitors constantly look for ways to beat the company. Investors like Matthew Wiggliest compare Amazon to a charity run by certain elements of

investors for consumers' benefit. Shuts founder Tom Allison credits Amazon for his company's success in using local courier networks to deliver packages faster than Amazon.eBay acquired Shuts last year despite being rivals with Amazon. Amazon's CEO, Jeff Bezos, is known for his leadership style that emphasizes long-term thinking, innovation and customer-centeredness. This philosophy has inspired unique ventures like SAWS and is reflected in the Seattle campus buildings named "Day 1 North" and "Handwriting." Visa Guppy, a former employee of Amazon, credits Bezos with inspiring her to create something innovative. However, Amazon's culture also has a reserved and secretive side that makes understanding the company difficult. Employees are not forthcoming about Bezos' location on campus as they believe secrecy gives them an advantage over competitors. One such advantage is their global network of 96 "fulfillment centers," including PHS 6 in Phoenix, Arizona - an 11-hectare floor space featuring conveyor-belted warehouses where items are stored seemingly at random on shelves and picked by workers using guide robots.

These pickers use algorithmic instructions to log selected items and pack them into appropriately-sized boxes before shipping to customers. Amazon plans to implement thousands of robots in its fulfillment centers for further streamlining. It is worth noting that although much of the stored product at PHS 6 belongs to Amazon, some belongs to other companies who sell their products on the website using Amazon's supply chain for shipping, creating a closer bond with Amazon. Fulfilled by Amazon (FBA) sellers saw sales increase from 8% in 2012 to 16%, according to Emergent, an e-commerce software company. Originally, Amazon had few warehouses located far from populated areas, but now infrastructure is positioned close

to major cities for faster deliveries and reduced costs.

Amazon can currently offer same-day delivery to 23% of their Total Addressable Market (TAM), predicted growth being up tp 28% by 2015. According to Colic Sebastian Investment Bank, they have tripled their spending on fulfillment centers in Europe and America between 2010-2013. The company has been testing last-mile deliveries in parts of America and Britain with expansion planned along with logistic network expansion.

The potential market for digital natives entering prime shopping years is optimistic according to the company.

"There is potential for growth by selling more consumables such as groceries and food due to a larger poor customer base compared to Amazon's average customer."