quiz chapters 11-12

question

Rick developed a new product, agreed to help promote the products sale and found a retail store willing to sell it. He is engaging in….
answer

marketing
question

Marketing is *not* manipulating customers into buying things they do not really want, it is….
answer

a systematic approach to satisfying customers.
question

Marketing is the facilitation of exchanges through…
answer

creating, pricing, promoting, and distributing goods.
question

Richard is using promotion and other activities to find a buyer. He is performing the marketing function of…..
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selling.
question

Labeling food with “AA” is the marketing function of….
answer

grading.
question

Manufacturer providing credit is the marketing function of….
answer

financing
question

To effectively implement the marketing concept, an organization must….
answer

balance meeting its won objectives and satisfying customer needs.
question

which of the following requires organizations to gather information about customer needs to build long-term relationships with them?
answer

market orientation
question

The first major step of a marketing strategy is to….
answer

select a target market
question

Targeting a segment of customers is which segmentation variable?
answer

demographic
question

The marketing mix is a combination of…
answer

product, price, promotion and distribution
question

Refusing to buy products for certain reasons is which factor of buyer behavior?
answer

attitude
question

Trying out a marketing strategy before offering the product is using….
answer

test marketing
question

If a product is experiencing negative profits and the company is spending a great deal of money on advertising, the product is most likely on stage….
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introduction
question

Diet CokeTM is a….
answer

brand name
question

If a company goal is to develop an image of having very high quality products, it should employ a…
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prestige pricing strategy
question

Which of the following modes of transportation is the least expensive for many products?
answer

railroad
question

When Gillette asks supermarkets to give its new razors shelf space, it is using a….
answer

push strategy
question

Magazines located next to the checkout counter at a grocery store would probably be classified as….
answer

convenience products
question

A products profits peak and start to decline during which of the life cycle stages?
answer

growth

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