quiz chapters 11-12 – Flashcards
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Rick developed a new product, agreed to help promote the products sale and found a retail store willing to sell it. He is engaging in....
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marketing
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Marketing is *not* manipulating customers into buying things they do not really want, it is....
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a systematic approach to satisfying customers.
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Marketing is the facilitation of exchanges through...
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creating, pricing, promoting, and distributing goods.
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Richard is using promotion and other activities to find a buyer. He is performing the marketing function of.....
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selling.
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Labeling food with "AA" is the marketing function of....
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grading.
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Manufacturer providing credit is the marketing function of....
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financing
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To effectively implement the marketing concept, an organization must....
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balance meeting its won objectives and satisfying customer needs.
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which of the following requires organizations to gather information about customer needs to build long-term relationships with them?
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market orientation
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The first major step of a marketing strategy is to....
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select a target market
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Targeting a segment of customers is which segmentation variable?
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demographic
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The marketing mix is a combination of...
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product, price, promotion and distribution
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Refusing to buy products for certain reasons is which factor of buyer behavior?
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attitude
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Trying out a marketing strategy before offering the product is using....
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test marketing
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If a product is experiencing negative profits and the company is spending a great deal of money on advertising, the product is most likely on stage....
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introduction
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Diet CokeTM is a....
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brand name
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If a company goal is to develop an image of having very high quality products, it should employ a...
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prestige pricing strategy
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Which of the following modes of transportation is the least expensive for many products?
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railroad
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When Gillette asks supermarkets to give its new razors shelf space, it is using a....
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push strategy
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Magazines located next to the checkout counter at a grocery store would probably be classified as....
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convenience products
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A products profits peak and start to decline during which of the life cycle stages?
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growth
