Quiz: Chapter 8

question

Activity Based Costing A. is useful for distrubtion centers but not customers. B. can be comined with customer segmentation. C. is too sophisicated for many applications. D. is a very new management science.
answer

B. can be combined with customer segmentation.
question

A stockout always results in a back order. A. True B. False
answer

B. False
question

Customer service is of equal importance to both logistics and marketing. A. True B. False
answer

A. True
question

The term replenishment cycle refers to A. orders for raw materials. B. materials management. C. the acquisition of additional inventory. D. inventory and material management.
answer

C. the acquisition of additional inventory.
question

The buyer and seller look at order time from the same perspective. A. True B. False
answer

B. False
question

There are four types of communications that exist between a buyer and a seller. A. True B. False
answer

B. False
question

There are five logistics performance metrics from the buyer’s point of view. A. True B. False
answer

A. True
question

What are the steps in the CRM process? A. Segment customer base then measure service and improvement. B. Segment customer base then identify service/package. C. Measure service then improve. D. Segment customer base, identify service/package, then measure service and improve.
answer

D. Segment customer base, identify service/package, then measure service and improve.
question

The traditional role of customer service at the interface between marketing and logistics manifests itself through the ______ dimension of the marketing mix. A. price B. place C. product D. promotion
answer

B. place
question

“Order to cash” and “replenishment cycle” are the same. A. True B. False
answer

B. False

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