Quiz: Chapter 8 – Flashcards

Activity Based Costing A. is useful for distrubtion centers but not customers. B. can be comined with customer segmentation. C. is too sophisicated for many applications. D. is a very new management science.

A stockout always results in a back order. A. True B. False

Customer service is of equal importance to both logistics and marketing. A. True B. False

The term replenishment cycle refers to A. orders for raw materials. B. materials management. C. the acquisition of additional inventory. D. inventory and material management.

The buyer and seller look at order time from the same perspective. A. True B. False

There are four types of communications that exist between a buyer and a seller. A. True B. False

There are five logistics performance metrics from the buyer's point of view. A. True B. False

What are the steps in the CRM process? A. Segment customer base then measure service and improvement. B. Segment customer base then identify service/package. C. Measure service then improve. D. Segment customer base, identify service/package, then measure service and improve.

The traditional role of customer service at the interface between marketing and logistics manifests itself through the ______ dimension of the marketing mix. A. price B. place C. product D. promotion

"Order to cash" and "replenishment cycle" are the same. A. True B. False