Quiz 7 study guide

Flashcard maker : Lily Taylor
What allows user to access the WWW?
Web Browser
Many social media sites today allow you to customize your web address, for example www.facebook.com/Womenwithdrive. What is an alternate name for a web address such as www.apple.com ?
Universal Resource Locator
What is the difference between ecommerce and ebusiness?
Ecommerce is buying and selling of goods or services online; ebusiness includes ecommerce and all activities related to internal and external business operations
What measures the number of people a firm can communicate with all over the world?
Information Reach
Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon’s ebusiness strategy?
Personalization
What occurs when a business sells directly to the customer online and cuts out the middle man?
disintermediation
Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message’s visibility and effect?
Viral Marketing
Bonnie Flat is a real estate agent who specializes in the luxury home market in the Seattle, WA area. Bonnie is highly technical and uses many types of online marketing techniques to increase business. One of most successful online marketing techniques is to place a box along the top of real estate websites and luxury custom furniture websites. What type of marketing technique is Bonnie using?
a banner ad
What are the four main types of ebusiness models?
business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer
Carfax is an example of a company who sells its products or services directly to its consumer’s online. Which ebusiness model is Carfax using?
B2C

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